While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program.
Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds. Leverage data, meet customers’ emotional and rational needs, and maintain engagement with a motivating mix of benefits.
A new paper from The Lacek Group delves into how loyalty strategies can boost brand affinity—and, ultimately, companies’ bottom line—even in a down economy.
Taken from: https://www.ogilvy.com/ideas/power