Conversations about misinformation are often simplified by saying that “young people believe everything they see in TikTok” or that “older…
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The organization The Dad Shift, in collaboration with creatives Sarah Lisgo and Agatha O’Neill of VCCP, launched the campaign “Things…
Every four years, FIFA transforms into one of the world’s largest entertainment brands. Beyond the games, the international soccer federation’s…
Marketing is moving away from optimizing “to be found,” and starting to optimize to be part of the answer. For…
Diego “PICO” Livachoff, founder of POTRO: “Brands should stop playing it safe if they want to produce results” Marketing executive…
Imagine this story: a little baby macaque, rejected by his mother, finds comfort in an IKEA stuffed animal. Why not…
Many materials could have a second life if given the chance. Kresse Wesling and James Henrit gave nitrile rubber hoses…
Pets are members of the family: for many, they’re children. And brands know it. For this reason, brands are increasingly…
Sephora has become Formula 1’s official beauty partner for 2026. In her debut season, Spanish driver Natalia Granada, will compete…
Pill Guardian is a smart pill dispenser designed for elderly patients in remote areas, using LoRaWAN technology to ensure medication adherence without internet connectivity.