Author: Tomilli
Knowledge is power: 3 ways marketers can better measure and maximise iOS App campaigns
Apple smartphone users are a big driver of mobile revenue, and marketers know it. From Q1 2023 to Q1 2024, 50% of apps increased their iOS ad spend, w [...]
The Cost of Forgiveness: ‘Second Chance’ Campaign Exposes the Deadly Consequences of Domestic Violence
Domestic violence remains a pressing issue in Thailand, with cases continuing to rise over the years. In 2018 alone, the Ministry of Public Health rep [...]
Dentsu launches Tobiras with Meta’s Advanced Analytics technology to win in the algorithmic era
Dentsu today launched Tobiras, a new solution that combines an advertiser’s first party data with Meta’s Advanced Analytics data to deliver new insigh [...]
Bridging Tradition and Modernity: BBDO China Cultivating a New Artistic Business Ecosystem for “Dunhuang Contemporary Art Museum”
BBDO China has announced a strategic partnership with Dunhuang Contemporary Art Museum to cultivate a new “artistic business ecosystem” that bridges t [...]
Luum: A New Option for Purpose-Driven Creatives
Peru’s Sacred Valley of the Incas was the first region to host the new festival format for the Luum Awards: a festival that rewards the best of purpos [...]
Edelman and Ogilvy: among the world’s best at creating purpose-driven advertising
A team of 88 judges, representing communication and advertising agencies, selected the winners of the 96 trophies awarded at Luum 2024. The judges’ pa [...]
BBDO Guerrero, Kintab and MWWP show how traditional toothpaste leaves a negative impact on the environment
Last September, the groundbreaking campaign The Killer Smile was unveiled at a symposium in Taguig. In collaboration with Kintab, the Marine Wildlife [...]
Wolf BKK and Hakuhodo bags numerous accolades at the Gerety Awards 2024, including GOLD
Wolf BKK, part of the Hakuhodo global network, and Hakuhodo have been awarded numerous awards at the Gerety Awards 2024.
The Gerety Awards reward the [...]
Piyush Pandey Presented With 2024 LIA Legend Award
Ogilvy's former Global Chief Creative Officer, Piyush Pandey, has been named the 2024 LIA Legend Award recipient by the London International Awards (L [...]
Google introduces ads to AI Overviews, launches AI-organised search results
Google is now incorporating ads into its AI-powered search summaries, known as AI Overviews, and launching a new feature: AI-organised search results [...]