Author: Tomilli
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
5 agency executives share their top tips for online video
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by ove [...]
Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle
Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives have clo [...]
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
IPG Joins Industry Leaders to Announce Pathway to Net Zero
Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations [...]
Great Ads for Good
ACT Responsible has announced the winners for the 'Great Ads for Good' and we're delighted to share Wunderman Thompson Perth received first place in t [...]
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways w [...]
Digital Empathy: Can Virtual Interactions Create Meaningful Connections?
The Metaverse. NFTs. Virtual humans. There’s no small amount of hype around these new forms of digital engagement, but how should brands use these too [...]
POV: Social Media Updates
Innovation within the social media space is rapid and any great advantage is fleeting as competitors see what works and then create their own versions [...]
Metaverse: is it the right time and place for your brand?
It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]