Author: Tomilli
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
IPG Joins Industry Leaders to Announce Pathway to Net Zero
Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations [...]
Great Ads for Good
ACT Responsible has announced the winners for the 'Great Ads for Good' and we're delighted to share Wunderman Thompson Perth received first place in t [...]
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways w [...]
Digital Empathy: Can Virtual Interactions Create Meaningful Connections?
The Metaverse. NFTs. Virtual humans. There’s no small amount of hype around these new forms of digital engagement, but how should brands use these too [...]
POV: Social Media Updates
Innovation within the social media space is rapid and any great advantage is fleeting as competitors see what works and then create their own versions [...]
Metaverse: is it the right time and place for your brand?
It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
POV: Google I/O 2022
Pixel Watch: Google previewed its first smartwatch, the new Pixel Watch, that will be available later this year. The wearable has a domed circular des [...]
In Dubai, WINA presented awards to the best independent agencies at the 2022 edition
After two virtual festivals, WINA returned to its presential format, this time in the city of Dubai, in the United Arab Emirates (UAE).
For this ed [...]
Conversational Commerce: RIP Bots?
Over the past few years, especially during 2020 and 2021, we’ve seen a significant increase in conversations around commerce. It’s a buzzword many of [...]