Author: Tomilli
The Very Tyre Project.
Background
Goodyear is an American tire brand which have been with Thai people for more than 50 years. To bridge deeper connection with Thai cons [...]
Creativity, fluidity and diversity: How DDB Mudra is embracing Unexpected Works
For Aditya Kanthy, CEO and managing director at DDB Mudra Group, life has been a series of ‘happy accidents’ and being a part of the agency when it an [...]
Young Marketer Spotlight – Sammi Leung
As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30” – a special feature that focuses on [...]
DigiMarCon Asia Pacific 2021 is your chance to …
Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry.
Gain insight into [...]
Alter do Chão, Brazil, a small ephemeral Paradise
Alter do Chão is a village in the middle of the Amazonian region located about 38 km from the city of Santarém. It has beautiful beaches (including Al [...]
How the best companies in the world are reinventing their customer experience
Jochen Heck, Gopi Kallayil.
Imagine seeing an ad for a jacket you’ve had your eye on. It’s on sale! You rush to the store, but when you arrive you’ [...]
Winnie Kang on Innovation in China and our FastCo Recognition
Winnie Kang is Group Planning Director for Isobar China Group, and Planning / Strategy Lead for Isobar's work for KFC projects, one of Isobar's most a [...]
Creativity for OBLI transformed into currency
TEAM:
Advertising Agency: Boom!, zichron yaakov (Israel)
Art Director, Creative Director: Eyal Segal
Copywriter, Creative Director: Michal Almog
C [...]
Getting personal: Ira Noviarti, President Director of Unilever Indonesia, explains what brands and young leaders should focus on
Meet Ira Noviarti, President Director of Unilever Indonesia. Ira shared how her marketing principle has remained the same throughout her career: under [...]
Developing data – and a business model built on that data – is essential for fast-evolving Saudi marketers to grow in the modern media landscape, says Starcom’s general manager Jad Saab.
The world is dramatically changing, especially since the Covid-19 pandemic. Countries have had to change, migrate and incorporate different economic s [...]