Author: Tomilli
How the best companies in the world are reinventing their customer experience
Jochen Heck, Gopi Kallayil.
Imagine seeing an ad for a jacket you’ve had your eye on. It’s on sale! You rush to the store, but when you arrive you’ [...]
Winnie Kang on Innovation in China and our FastCo Recognition
Winnie Kang is Group Planning Director for Isobar China Group, and Planning / Strategy Lead for Isobar's work for KFC projects, one of Isobar's most a [...]
Creativity for OBLI transformed into currency
TEAM:
Advertising Agency: Boom!, zichron yaakov (Israel)
Art Director, Creative Director: Eyal Segal
Copywriter, Creative Director: Michal Almog
C [...]
Getting personal: Ira Noviarti, President Director of Unilever Indonesia, explains what brands and young leaders should focus on
Meet Ira Noviarti, President Director of Unilever Indonesia. Ira shared how her marketing principle has remained the same throughout her career: under [...]
Developing data – and a business model built on that data – is essential for fast-evolving Saudi marketers to grow in the modern media landscape, says Starcom’s general manager Jad Saab.
The world is dramatically changing, especially since the Covid-19 pandemic. Countries have had to change, migrate and incorporate different economic s [...]
Dentsu X Retains #1 Position in Global RECMA Rankings as the World’s Fastest Growing Media Agency for Their Year in a Row
The new Overall Activity Volume Rankings report, published by RECMA this month, highlights dentsu X as the fastest growing media agency globally, with [...]
Mullenlowe Singapore Hires Roan Ebrahim
MullenLowe Singapore has appointed Roan Ebrahim as Group Business Director, with responsibility for managing integrated client work and driving organi [...]
The Future of E-Commerce is “Shoppertainment”
Paul Kasamias, Managing Partner - Performics at Starcom UK, explains that e-commerce is evolving in a way that will embrace livestreaming.
The pand [...]
Dentsu Japan Network Launches “Dentsu B2B Initiative”, a Cross-Group Organization Specializing in the B2B Domain
Dentsu Japan Network (President & CEO: Hiroshi Igarashi; Head Office: Tokyo; hereinafter “DJN”*1) announced today the launch of “Dentsu B2B Initia [...]
Rise above the desert with a hot air balloon adventure
Balloon Adventures has created a world first– where passengers get to share the skies (and basket) with falcons, as they experience a one-of-a-kind ae [...]