Category: Digitrends

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Not if but when: Why Japan’s Panasonic Connect is going all in on AI

Not if but when: Why Japan’s Panasonic Connect is going all in on AI

In mid-February, as most of the world was just starting to understand the potential power of generative AI models, Panasonic Connect, a part of Japane [...]
Havas Media Group bolsters global data expertise with key leadership updates

Havas Media Group bolsters global data expertise with key leadership updates

New appointments strengthen Havas Media Group’s leadership in delivering cohesive and centralized data and technology services that grow businesses an [...]
An updated approach to eating disorder-related content

An updated approach to eating disorder-related content

YouTube is updating our approach to eating disorder-related content to create space for community, recovery and resources, while protecting viewer [...]
The in-house developed app that’s transforming a traditional sales model

The in-house developed app that’s transforming a traditional sales model

Hindustan Unilever has developed an app that’s enabling millions of small-scale retailers in India to ‘go digital’. It helps them to buy smarter [...]
POV: Google Launches Ads Transparency Center

POV: Google Launches Ads Transparency Center

Background: In a bid to prove its commitment to safe and transparent advertising Google has launched The Ads Transparency Center, which allows users [...]
AI-Generated Film Launches New Web3 Metaverse Platform Brand

AI-Generated Film Launches New Web3 Metaverse Platform Brand

To launch aU (Alpha-U), a new Web3 metaverse platform brand created through a new partnership between Japan's leading telecom, KDDI, and WPP, Geometry [...]
Does National Digital Transformation Improve Social Welfare?

Does National Digital Transformation Improve Social Welfare?

Stephen Hawking once said “With the Internet, we have the ability to collaborate and share knowledge on a global scale, opening up new opportunities f [...]
POV: TikTok Series

POV: TikTok Series

Background: TikTok has introduced a new feature, ‘TikTok Series’, as another way for content creators to make money in the app by putting certain con [...]
POV: Snapchat Introduces My AI

POV: Snapchat Introduces My AI

Background: Snapchat has become the first social media platform to join the generative AI frenzy by announcing the release of its own AI chatbot call [...]
5 Ways a Metaverse Experience Can Enhance your Brand Ecosystem

5 Ways a Metaverse Experience Can Enhance your Brand Ecosystem

It’s hard to open your LinkedIn, Twitter, or any marketing blog without seeing the latest marketing buzz word “metaverse” front and center. We know to [...]
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