Category: Digitrends
Anatomy of an experiment: putting the ‘super’ in Super Thanks
By Barbara Macdonald, Product Manager, Paid Digital Goods.
Editor’s note by Neal Mohan, Chief Product Officer: A lot of thought goes into all the p [...]
Learn how 4 digital leaders create unique, full-funnel customer experiences
Digital channels have made it easier than ever to reach customers. That can make building and retaining loyalty difficult, which means enhancing the c [...]
Savvy brands on what grows sales: The art of creating user-first video campaigns
Ashik Ashokan, head of WARC Advisory, APAC, is an award-winning strategist who has formulated brand, business, and marketing strategies for Fortune 50 [...]
5 agency executives share their top tips for online video
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by ove [...]
Digital Empathy: Can Virtual Interactions Create Meaningful Connections?
The Metaverse. NFTs. Virtual humans. There’s no small amount of hype around these new forms of digital engagement, but how should brands use these too [...]
POV: Social Media Updates
Innovation within the social media space is rapid and any great advantage is fleeting as competitors see what works and then create their own versions [...]
Metaverse: is it the right time and place for your brand?
It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
Show appreciation to your favorite creators – Super Thanks is expanding today!
With Super Thanks, creators instantly unlock an easy and new fan funded revenue stream, letting viewers support and connect more deeply with their vid [...]
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
POV: Metaverse & Gaming Deals
Background
Activity within the gaming space continues to move at a fast pace as companies competing for Metaverse friendly products, services and pla [...]