Category: Digitrends
Who’s behind the wheel? Role-playing in Grand Theft Auto
By The YouTube Team + Culture & Trends Team
Marie is the social media head and Culture & Trends manager for France. Trained in fine arts, m [...]
Perspective: Tackling Misinformation on YouTube
By Neal Mohan, Chief Product Officer, YouTube
Misinformation has moved from the marginal to the mainstream. No longer contained to the sealed-off w [...]
Developing data – and a business model built on that data – is essential for fast-evolving Saudi marketers to grow in the modern media landscape, says Starcom’s general manager Jad Saab.
The world is dramatically changing, especially since the Covid-19 pandemic. Countries have had to change, migrate and incorporate different economic s [...]
The Future of E-Commerce is “Shoppertainment”
Paul Kasamias, Managing Partner - Performics at Starcom UK, explains that e-commerce is evolving in a way that will embrace livestreaming.
The pand [...]
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program to Promote the Construction of a New Community-Based Social Economy
“Eco-wa-ring Kawasaki” Uses Web3.0 Technology
Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Off [...]
Hakuhodo acquires Russian digital creative agency Ailove Digital
Tokyo—May 18, 2021—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that it has acquired a majority stake in independ [...]
Dove and Reverse selfie: The campaign that will give a lot to talk about
Some ‘talks’ are a rite of passage growing up, like when you sit down to chat about dealing with the class bully or topics like sex, consent and puber [...]
Follow the Rabbit!
Pathumwan, Bangkok. Sunard Mac Thanasanaksorn, CEO at Rabbit Digital Group
How to take digital business to the next level?
The dynamic of digital [...]
“The audience had moved towards a subscription model: how many people are seeing advertising?”
Mumbai, India. Anish Varghese, Chief Creative Officer at Isobar
Tomilli: How to achieve powerful creative concepts?
I am sure a lot of people wi [...]
20 steps to a better LinkedIn profile
As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those ski [...]