Category: Digitrends
Perspective: Tackling Misinformation on YouTube
By Neal Mohan, Chief Product Officer, YouTube
Misinformation has moved from the marginal to the mainstream. No longer contained to the sealed-off w [...]
Developing data – and a business model built on that data – is essential for fast-evolving Saudi marketers to grow in the modern media landscape, says Starcom’s general manager Jad Saab.
The world is dramatically changing, especially since the Covid-19 pandemic. Countries have had to change, migrate and incorporate different economic s [...]
The Future of E-Commerce is “Shoppertainment”
Paul Kasamias, Managing Partner - Performics at Starcom UK, explains that e-commerce is evolving in a way that will embrace livestreaming.
The pand [...]
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program to Promote the Construction of a New Community-Based Social Economy
“Eco-wa-ring Kawasaki” Uses Web3.0 Technology
Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Off [...]
Hakuhodo acquires Russian digital creative agency Ailove Digital
Tokyo—May 18, 2021—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that it has acquired a majority stake in independ [...]
Dove and Reverse selfie: The campaign that will give a lot to talk about
Some ‘talks’ are a rite of passage growing up, like when you sit down to chat about dealing with the class bully or topics like sex, consent and puber [...]
Follow the Rabbit!
Pathumwan, Bangkok. Sunard Mac Thanasanaksorn, CEO at Rabbit Digital Group
How to take digital business to the next level?
The dynamic of digital [...]
“The audience had moved towards a subscription model: how many people are seeing advertising?”
Mumbai, India. Anish Varghese, Chief Creative Officer at Isobar
Tomilli: How to achieve powerful creative concepts?
I am sure a lot of people wi [...]
20 steps to a better LinkedIn profile
As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those ski [...]
Apple presents App Store Best of 2020 winners
Apple celebrates 15 of the amazing apps and games that inspired the world in 2020
Apple today presented its App Store Best of 2020 winners, recogni [...]