Category: Marketing
Beyond the Network: Telekom Malaysia’s Strategic Evolution
The Digital Leadership Excellence Programme (DLE) is an innovative collaboration developed by the Malaysian Communications and Multimedia Commission ( [...]
Spotify Unveils New Advertising Partnerships and Product Updates
Earlier this year during Spotify Advance, we announced a series of updates to make advertising on Spotify more flexible and automated. Today, we’re bu [...]
Holiday shopping: Unlocking the modern consumer’s new value equation
The modern consumer isn’t just shopping; they’re engaged in a relentless, often simultaneous fusion of searching, streaming, scrolling, and shoppi [...]
Cannes 2025: Top 5 marketing and AI insights
Joshua Spanier, VP of Marketing, Google Media Lab
The Media Lab team oversees media strategy, buying, and planning for Google Marketing. Led by Joshu [...]
AI is reimagining Search and consumer behaviour — and it’s only the beginning
Debbie Weinstein is president of Google for Europe, the Middle East, and Africa (EMEA). She works with business leaders and governments to utilise AI [...]
The Health and Wellness Industry: A Gold Mine of Opportunities
Advertising in the health and wellness sector is booming, and the numbers speak for themselves. In 2024, global investment in advertising for health s [...]
How to unlock the hidden 50% of your marketing ROI in 2025
Imagine starting a magnificent jigsaw puzzle, carefully connecting each piece. But just as the final pieces are within reach you abandon it, leavi [...]
Key Takeaways from the 2024 Double 11 Shopping Festival for Marketers Navigating China’s Evolving E-commerce Landscape
By Tiny Hu, Corporate Communication Manager at BBDO China and Camilla Gleditsch, Head of Agency Communications.
As the dust settles on China’s 2024 [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]