Category: DGC ZONE
People have changed the way they shop. Have you changed the way you sell?
In the last few years, people have become more thoughtful, conscientious, and even creative in the way they buy products. With shopping behavior shift [...]
Ken Frazier: A man for all seasons
I attended a lunch yesterday in Chicago to honor the Executives’ Club CEO of the Year, Ken Frazier of Merck & Co. I knew bits and pieces of his st [...]
Virtuality Asks for a Change in Advertising Festivals
Virtual is here to stay
Paradoxically, we talk about Metaverse today with the same intensity as we talk of returning to our face-to-face routine. Whi [...]
WINA 2022 Takes you to Dubai
After two years of holding virtual ceremonies due to COVID-19, the WINA festival not only returns to being presential, but also wants to take two of t [...]
Juries confirmed for WINA Dubai 2022
Meet some of the juries of the 2022 edition.
Jury Presidents:
Andy Wyeth, Executive Creative Director Digital, BBDO Duesseldorf (Germany)
Santi [...]
Leo Burnett Launches the Global Design Council, Convenes Best-in-Class Designers and Makers
In February, Leo’s Global Design Council held its inaugural meeting – connecting, nurturing and growing the agency’s design talent across the globe.
[...]
Alkemy is not just a cool word, it’s a way of working
Jan Mattassi and Marco Tironi, Executive Creative Directors, Alkemy.
Why "Alkemy"?
As we like repeating every time the question rises, Alkemy is n [...]
Be sensitive. Be authentic. Be humane. Be human.
Teresa Makori, Associate Creative Director, Dentsu, Isobar Kenya
Follow your intuition. Find the truth. Create good work. Make an impact.
For th [...]
Dentsu International Further Strengthens Executive Leadership Team With Appointment Of Nnenna Ilomechina As Global Chief Operating Officer
Dentsu International anuncia hoy el nombramiento de Nnenna Ilomechina como Directora de Operaciones Global, aportando más de 20 años de experienci [...]
The Creative Essentials of Global CCO, Chaka Sobhani
As Global CCO for Leo Burnett, Chaka Sobhani is a creator at her core and most in her element when she’s making something.
She heaps humanity in her [...]