Discover Thailand Through the Lens of Netflix Films and Series

From natural wonders and gastronomic experiences to rich cultures and diverse heritage, Thailand’s myriad tourist  attractions have featured in many popular films and shows on Netflix.

Those inspired by street food chef Jay Fai in Street Food: Asia might be wondering where they could try her Michelin-starred crab omelet. Or astute fans of Money Heist would have recognized the magnificent wooden structure in Season 3 to be the Sanctuary of Truth in Pattaya.

To help both domestic and foreign tourists discover these incredible locations, Netflix has partnered with the Tourism Authority of Thailand (TAT), the Department of National Parks, Wildlife and Plant Conservation (DNP), and the Creative Economy Agency (CEA) to create a first-of-its-kind travel guide for Thailand, called “Uncover Thailand: A Creative Travel Guide”.

Supporting Thailand’s goal to revitalize the economy through tourism, particularly in promoting soft power offerings such as food, film and fashion, the guide also includes recommendations for great experiences in the areas surrounding the destinations to enable travelers to make the most of Thailand’s many attractions. Through this collaboration of designing travel routes around destinations featured on Netflix and presenting them in a new light, the TAT aims to draw tourists with special interests like film lovers or fans of specific actors.

(From left) Ms. Wanabud Atthawit, Director of Tourism Management and Recreation Division, Department of National Parks, Wildlife and Plant Conservation (DNP); Mr. Nick O’Donnell, Head of Public Policy for Asia Pacific, Netflix and Dr. Chakrit Pichyangkul, Executive Director of Creative Economy Agency (Public Organization) joined the launch event of “Uncover Thailand: A Creative Travel Guide”.

“This travel guide will be helpful for tourists, both while planning their trips and during their journeys in the country,” said Ms. Parichart Boonclai, Executive Director, Advertising and Public Relations, TAT. “We also hope that the travel guide will be another channel for promoting Thai tourism, image and culture on an even larger stage.”

Providing an opportunity for tourists and entertainment enthusiasts to discover new destinations away from the screen, the guide provides intriguing facts, useful travel advice, and exclusive behind-the-scenes content from Netflix.

“We recognize the exceptional beauty and value of Thai tourist attractions and culture, and we want to showcase this to members all around the world,” said Dr. Sarut Wittayarungruangsri, Head of Public Policy for Thailand, Laos and Cambodia, Netflix. “This guide is the first of its kind in Asia-Pacific, and we are delighted to support this effort by highlighting the joy of stories on Netflix and shining the spotlight on Thailand’s extraordinary charms and contributing to the revival of Thai tourism.”

Check out these hidden gems on your next holiday to Thailand

1. Jay Fai

• Featured in: Street Food Asia
• Where: Pratu Pi, Bangkok
• Claim to fame: Crab omelet

2. Charoenkrung district

• Featured in: Midnight Asia: Eat. Dance. Dream
• Where: Charoenkrung, Bangkok
• Claim to fame: Art galleries and party spots

3. Tham Luang-Khun Nam Nang Non National Park

• Featured in: Thai Cave Rescue
• Where: Chiang Rai
• Claim to fame: Thai Cave Rescue, a retelling of the dramatic rescue of thirteen Thai kids trapped in the cave, was filmed here to retain authenticity.

4. Sanctuary of Truth

• Featured in: Money Heist (Season 3)
• Where: Pattaya, Chonburi
• Claim to fame: Largest wooden structure in the world built without nails

5. Nong Khai province

• Featured in: The Lost Lotteries
• Where: Nong Khai (northeast Thailand)
• Claim to fame: Nature lovers can enjoy panoramic views of the mist and the Mekong River at Wat Phra Tak Suea, located on a high peak along the Thailand-Laos border, and Pha Chom Mok, a newly opened tourist attraction formerly known as Pha Hin Taek.

Explore more locations and plan your travel at https://thailandtravelmap.com/