Edelman Trust Barometer

Edelman Trust Barometer

Social fabric weakens amid deepening divisions

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide and a failure of leadership has brought us to where we are today – deeply and dangerously polarized.

  • Business is the only institution seen as competent and ethical.
  • Fifty-three percent of respondents globally say that their countries are more divided today than in the past.
  • CEOs are obligated to improve economic optimism and hold divisive forces accountable.

Economic optimism collapses

People now fear for their economic future without a trust safety net. Only 40% of respondents say they and their families will be better off in five years, a 10-point decline from 2022.

Watch our launch event

On Wednesday, January 18, 2023 we launched the 2023 Edelman Trust Barometer Report: Our panelists included David Miliband, the President & CEO, International Rescue Committee; Rt. Hon. Helen Clark, former Prime Minister of New Zealand & Former Administrator of UNDP; Yoshito Hori, the Founder & President, GLOBIS University; Founding Partner, GLOBIS Capital Partners; Hanneke Faber, President, Nutrition, Unilever; Jane Sun, CEO, Trip.com Group; Lorenzo Simonelli, Chairman & CEO, Baker Hughes and Richard Edelman, CEO of Edelman; and moderator Thorold Barker, of The Wall Street Journal, Editor, EMEA.

Taken from: https://www.edelman.com/trust/2023/trust-barometer