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Young Lions Design Competition
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Background
Rocket Learning build digital communities where learning material is sent daily to parents and day-care workers enabling India’s economical growth into being inclusive and sustainable. With that said, creating a visual identity that reflects their ambitious attitude in being a disruptive force in the Indian ECCE space is essential in order to reflect their credibility to the international market. The identity is dynamic, imaginative, progressive and culturally rooted with a global appeal making it flexible and scalable to match their constant growth now and in the future.
Describe the creative idea
he logo was designed to appeal to the government and funders and global standards alike. The shape of the icon can be perceived as a rocket, a shelter and giving hands. The multiple symbolizations is to strengthen the basis of the brand and reflect its many values and to humanize “Rocket Learning”. Whereas, the mascot was created to appeal to the parents and day-care workers and make it relatable to the children to interact and build an emotional bond with, that’s why a bird was chosen. Meet DiDi! She is a parrot, specially a Rose-Ringed Parakeet. A popular breed of birds in India, owned by many households as a pet. Also a very social bird and can become an excellent companion for the entire family, known for their intelligence and quick learning when it comes to speech. Making DiDi an excellent character to represent “Rocket Learning”!
Describe the execution
To appear competent and dependable doesn’t mean you have to be rigid or too corporate or boring. The young inventor spirit has to be reflected visually, so the bold colors were used daringly and the shapes were used in a playful manner to reflect the child-like way of thinking creatively.
Taken from: https://www.lovethework.com/en-GB/young_entries/rocket-learning-saudi-team-105