TopFICE 2024 evaluated 1,698 agencies from the Americas, Europe, and Oceania, which collectively earned over 10,000 awards across 67 local, regional, and global festivals. This rigorous study has identified the current leaders in advertising creativity. Its global perspective ensures an accurate and objective representation of the creative and strategic communications industries.
The TopFICE ranking is unique in its methodology. Points are assigned based on the type of award, specialization, festival relevance, and the metals won. For this edition, awards from October 16, 2023, to October 15, 2024, were analyzed.
Here are the best agencies of the year, according to the comprehensive TopFICE 2024 analysis:
Agency of the Year: FCB New York (United States)
With 8,224 points and 129 awards from major international festivals, including four Grand Prix at Cannes Lions and The One Show, FCB New York has been named the Agency of the Year. Its campaigns, which merge creativity and social impact, have solidified its global influence in the advertising industry.
Campaign of the Year: “Women’s Football” by Marcel Paris for Orange
With a total of 6,996 points and 93 awards, including eight Grand Prix at Cannes Lions, Clio, and The One Show, and two Black Pencils at D&AD, this campaign has been recognized as the most awarded of the year. It stands out for its emotional resonance with global audiences and its ability to redefine the narrative around women’s football.
Top Client: AB InBev
Named Client of the Year, AB InBev collaborated with 29 agencies across 10 countries, delivering creative and impactful campaigns. Among these, the standout campaign was “Dreamcaster” by FCB New York.
Top 5 Agencies of the Year
- FCB New York (USA) – 8,224 points
- Rethink (Canada) – 7,632 points
- Serviceplan (Germany) – 7,413 points
- Marcel (France) – 7,231 points
- Publicis Conseil (France) – 7,205 points
Top 5 Campaigns of the Year
- “Women’s Football” – Marcel Paris for Orange – 6,996 points
- “Dreamcaster” – FCB New York for AB InBev – 5,556 points
- “Michael Cerave” – Ogilvy PR New York for Cerave – 3,792 points
- “Life Extending Stickers” – VML Colombia for Makro – 3,088 points
- “Coor’s Lights Out” – Rethink for Coors Light – 2,718 points
Top 5 Clients of the Year
- AB InBev
- Orange
- Apple
- Heineken
- Renault
Top 5 Countries by Points
- United States – 88,089 points
- United Kingdom – 33,428 points
- Spain – 26,695 points
- France – 24,864 points
- Germany – 23,985 points
Celebrating Excellence Across North America
North America continues to demonstrate its creative strength, with agencies from the region leading in various categories and achieving significant recognition at global festivals.
Winners in Canada
- Agency of the Year: Rethink
- Health Agency of the Year: Klick Health
- PR Agency of the Year: Edelman Canada
- In-house Agency of the Year: The Kitchen
Winners in the United States
- Agency of the Year: FCB New York
- Independent Agency of the Year: Wieden+Kennedy
- PR Agency of the Year: Ogilvy PR
- Health Agency of the Year: Area 23
Top Agencies by U.S. States
- Alabama: Cedar Creative
- Arizona: Brink
- Kentucky: Coomer
- Michigan: Doner
- Missouri: Barkley
- New York: Mojo Supermarket
- Texas: BeautifulBeast
The full list of winners and their scores is now available on topfice.com. Additionally, the TopFICE 2024 Global Ranking, featuring the Top 500 creative companies worldwide, will be released on December 2. This milestone will highlight the exceptional talent and innovation driving the global advertising and creative industries.