Consumer equality: drive business growth to tackle racial inequality
When it comes to businesses tackling racial inequality, ‘doing the right thing’ as a means of brand growth is back to front, argues Ogilvy Consulting’ [...]
Holiday Shopping Insights
Explore the rising trends and emerging behaviors marketers need to know to capture customer demand beyond the busiest shopping days. Watch this page a [...]
Most Inspiring B2B Brands of 2023
Tech and logistics brands top the Inspired B2B report, with Apple at number one, while travel brands and consulting businesses are also rising up the [...]
3 ways to shift your marketing strategy to adapt to the consumer journey
Join our Google analysts as they discuss three key behaviours making the consumer journey what it is right now. For example, about a third of consumer [...]
P&G Announces Fourth Quarter and Fiscal Year 2023 Results
Execution of our integrated strategy continues to yield broad-based, strong sales growth across categories and regions, strong earnings in the face of [...]
Almost Two-Thirds of Global Consumer Spend Predicted to be Online Within Next Decade
Shoppers double online spend through D2C channels despite marketplaces dominating one-third of all digital spend
In the afterglow of a post-pandemi [...]
The Future in a Minute: An Aging Population Turns Silver into Gold
In the latest episode of The Future in a Minute, Jeremy Katz illustrates the incredible—and growing—purchasing power of aging consumers. With 1 in 6 c [...]
AI-Driven Trend Forecasting: Food Brands Should Pay Attention
From tantalizing flavors to innovative culinary experiences, delve into an exciting realm where artificial intelligence unveils what consumers will cr [...]
Jaw Drops, Heart Swells, and Goosebumps are New Brand Metrics
‘The Age of Re-Enchantment’ outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world
Wunde [...]
How 4 brands consolidated their media buys to increase ad effectiveness and boost reach
Advertisers have ever more options for how and where to buy media. As a result, they often use multiple platforms to deliver a single campaign tha [...]
Top 9 Applications of Generative AI for Marketers That You Can Adopt Tomorrow
Fellow marketers and communicators, the writing is on the wall: generative AI is here, and it's not a passing fad. Experts claim it's as transformativ [...]
POV: POSSIBLE Conference 2023
Background:
The inaugural POSSIBLE conference took place in Miami this week, hosting over 2,500 attendees, 200 speakers and 100+ sessions focused on [...]
America Must Take the Lead in the Fight Against Tech Gatekeepers
As a Swedish entrepreneur, I’ve long admired the American marketplace, where principles like innovation, competition and initiative reign supreme. It’ [...]
Wunderman Thompson Strengthens Global B2B Offering
Inspired B2B initiative dedicated to inspiring growth for ambitious B2B brands
Global marketing network Wunderman Thompson is today announcing [...]