The Future in a Minute: An Aging Population Turns Silver into Gold
In the latest episode of The Future in a Minute, Jeremy Katz illustrates the incredible—and growing—purchasing power of aging consumers. With 1 in 6 c [...]
AI-Driven Trend Forecasting: Food Brands Should Pay Attention
From tantalizing flavors to innovative culinary experiences, delve into an exciting realm where artificial intelligence unveils what consumers will cr [...]
Jaw Drops, Heart Swells, and Goosebumps are New Brand Metrics
‘The Age of Re-Enchantment’ outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world
Wunde [...]
How 4 brands consolidated their media buys to increase ad effectiveness and boost reach
Advertisers have ever more options for how and where to buy media. As a result, they often use multiple platforms to deliver a single campaign tha [...]
Top 9 Applications of Generative AI for Marketers That You Can Adopt Tomorrow
Fellow marketers and communicators, the writing is on the wall: generative AI is here, and it's not a passing fad. Experts claim it's as transformativ [...]
POV: POSSIBLE Conference 2023
Background:
The inaugural POSSIBLE conference took place in Miami this week, hosting over 2,500 attendees, 200 speakers and 100+ sessions focused on [...]
America Must Take the Lead in the Fight Against Tech Gatekeepers
As a Swedish entrepreneur, I’ve long admired the American marketplace, where principles like innovation, competition and initiative reign supreme. It’ [...]
Wunderman Thompson Strengthens Global B2B Offering
Inspired B2B initiative dedicated to inspiring growth for ambitious B2B brands
Global marketing network Wunderman Thompson is today announcing [...]
How Great Companies Prioritize Financial Wellness for Employees
How the best companies invest in the financial stability of their people — and how you can do the same.
As news of layoffs and rising inflation do [...]
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or [...]
POV: Instagram and Snap Inc. Launch New Offerings
Background:
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Details and I [...]
Has Your Brand Outgrown Its Packaging?
Deciding to redesign product packaging can be a daunting decision.
A yes could mean that a product is no longer relevant, which can be a difficult [...]
How social media is helping people make the switch to sustainability
Our new research explores how brands can maximise the power of social media influencers and create content that encourages sustainable living.
[...]
11 Recruiting Strategies for Hiring — And Keeping — Top Talent
Recruiting strategies that reflect the changes facing hiring managers today are critical to any talent management strategy. From rethinking culture fi [...]