After being named Agency of the Year at the Clios last week, DAVID Miami has a new Chief Creative Officer. Rafael Donato now takes on this new role at the agency’s US office, where he will lead the creative department. Donato has been with DAVID in the São Paulo office since 2016.
“What Rafa Donato has achieved with our Brazilian clients is outstanding. The business results of Burger King Brazil and Coca-Cola are just two great examples of his leadership and talent”, says Pancho Cassis, partner and Global CCO. “I’m happy to have him as my right hand in the US. He will do a powerful tandem with Fernando Pellizzaro and Jean Zamprogno, so we can keep helping our US clients grow their businesses with great creativity”.
Over the past five years Donato has helped the agency win big new businesses like Toyota and Tang global, and key industry awards, including 17 Cannes Lions for brands such as Burger King, Faber-Castell, and Coca-Cola, plus several accolades from international festivals, including D&AD, Clio Awards, One Show, and Effie. In the Agency Scope 2020 study, DAVID was recognized by their own clients as the #1 agency in Effective Creativity.
“DAVID Miami has been doing an incredible job and I’m honored to join this team, so we can keep taking the agency to new heights” said Donato. “I’m very grateful for the support from everyone at DAVID and excited for the opportunity to grow inside the company”.
His advertising career began in England in 2004, where he spent time at Grey London, among other agencies. Between 2008 and 2016, before joining to DAVID São Paulo, Donato worked at Ogilvy Brazil as creative director. He played a key role in the agency’s success during those years culminating in the Agency of the Year award at Cannes Lions in 2013.
At DAVID Miami, Donato will work alongside leaders Ricardo Honegger (Manager Director), Paula Vampre (Global Chief Strategy Officer), and Luiza Prata Carvalho (Head of Account).
Besides Burger King, DAVID Miami works for Budweiser, Bud Zero, Corona, Danone (Two Good and Activia), Mondeléz (Halls, Sour Patch Kids), and Coca-Cola.