The concept of “aura farming” has moved from memes into brand accounts. KFC, Grido, Wendy’s and Pilsen Callao are among…
Browsing: Marketing trends
In an industry where change is constant, staying up-to-date entails much more than following trends. Héctor Rueda, Google’s Regional Brand,…
For decades, series and films were conceived for horizontal screens. But consumer habits on smartphones and the growth of short…
From viral meme to cultural phenomenon, “aura farming” reveals how younger generations are turning attitude, presence and social validation into…
Who knew that a photograph taken in 1997 of Shakira sitting in front of a computer would end up becoming…
With the launch of Symphony Agent, TikTok presents a tool capable of researching trends, developing concepts, generating video ads, finding…
A brand’s strength depends on the loyalty of the public, the quality of its products, and its reputation. A strong…
This new alliance will strengthen the presence of the Health & Wellness industry at the Tomilli Summit: the new international…
It’s happened to all of us at one time or another. We’re enjoying our first bite of pizza when tomato…
Sreyoshi Maitra, Executive Vice President of Analítica, Kantar India, disagrees with one of the most common beliefs in retail; more…