Brands have ceased to be seen as strictly visual elements and have become strategic assets capable of generating economic, social,…
Browsing: Marketing trends
In an age of information overload, pressure for immediate results, and constantly-evolving technologies, brands face one of their biggest challenges……
What happens when a brand stops thinking only about selling a product and starts designing user experience? Barilla found an…
Traditional marketing does not always speak to the real world; it seeks “ideal” market groups, mirroring collective desires. At the…
Conversations about misinformation are often simplified by saying that “young people believe everything they see in TikTok” or that “older…
There was a time when so-called “frutinovelas” dominated social media, WhatsApp chains, and viral posts on Facebook. The term Frutinovelas…
Every four years, FIFA transforms into one of the world’s largest entertainment brands. Beyond the games, the international soccer federation’s…
The war in Iran isn’t just draining the economy, it’s starting to drain color from products. Supply chain disruption related…
The media landscape is fragmented, and it’s changing the way we consume content. According to Nielsen, the same person will…
At a recent meeting organized by Epsilon with Publicis Groupe, the conversation revolved around one of the biggest challenges for…