What if you could climb your way into a store? That is one of the experiences offered by TANSANMAGNESIUM, a…
Browsing: Marketing trends
That is the question taking over Instagram, TikTok and other social media platforms this week. Thousands of users are using…
Digital influence is undergoing a profound transformation: large audiences are no longer the main indicator of influence. Creators with smaller,…
A study realized by McCann and the Economist Enterprise, reveals that global growth will be driven by a brand’s ability…
Digital influence is undergoing a profound transformation: large audiences are no longer the primary measure of impact, giving way to…
The concept of “aura farming” has moved from memes into brand accounts. KFC, Grido, Wendy’s and Pilsen Callao are among…
In an industry where change is constant, staying up-to-date entails much more than following trends. Héctor Rueda, Google’s Regional Brand,…
For decades, series and films were conceived for horizontal screens. But consumer habits on smartphones and the growth of short…
From viral meme to cultural phenomenon, “aura farming” reveals how younger generations are turning attitude, presence and social validation into…
Who knew that a photograph taken in 1997 of Shakira sitting in front of a computer would end up becoming…