Category: CCO Zone
Aaron Sorkin on technology and becoming a content creator
Academy Award winner Aaron Sorkin knows a thing or two about movies, television and theater – he’s done it all, from writing to directing them.
In [...]
#Metoo: The Power of a Platform, 5 Years Later
The ‘me too.’ Movement is one of the best examples of the power of a platform to drive equity and disruptive change. For innovators, creators, and bus [...]
VMLY&R COMMERCE Boosts Global & US Leadership Team
Appointments affirm agency’s investment in technology, creativity and innovation capabilities
VMLY&R COMMERCE announc [...]
Grey appoints Gabriel Schmitt as Global CCO
Grey announces the latest addition to its global leadership team: Gabriel Schmitt joins as Global Chief Creative Officer. He will report to Global CEO [...]
How 3 often overlooked best practices can supercharge your creative
When we think of an ad, we think of ad creative. A memorable script has the power to make us laugh, cry, or even — in the case of Sheba’s soothing [...]
Celebrating Black Creative Excellence at the 54th NAACP Image Awards
P&G partners with BET Media Group to honor Black women filmmakers and announce a new season of Queen Collective Film Premieres
St [...]
INNOCEAN USA Appoints Jason Sperling as Chief Creative Officer
INNOCEAN USA announced that Jason Sperling has joined the agency as Chief Creative Officer. Sperling, most recently Global Executive Creative Director [...]
Starcom US launches first in new thought leadership series, The Starcom Fandom Report
There will be common elements and trends across these various types of fandom, but we believe there are enough differences that warrant specific explo [...]
Creative Commerce, Connected
Written by Dan Periera, executive director, commerce consumer experience at VMLY&R Commerce
CES 2023 showcased the continued evolution of AI, b [...]
Road to 1 million subscribers with Drew Durnil
Drew Durnil has been on YouTube for a decade. So what are his tips for staying successful throughout all these years?
Ten years ago, Drew [...]