Category: CCO Zone
How 3 often overlooked best practices can supercharge your creative
When we think of an ad, we think of ad creative. A memorable script has the power to make us laugh, cry, or even — in the case of Sheba’s soothing [...]
Celebrating Black Creative Excellence at the 54th NAACP Image Awards
P&G partners with BET Media Group to honor Black women filmmakers and announce a new season of Queen Collective Film Premieres
St [...]
INNOCEAN USA Appoints Jason Sperling as Chief Creative Officer
INNOCEAN USA announced that Jason Sperling has joined the agency as Chief Creative Officer. Sperling, most recently Global Executive Creative Director [...]
Starcom US launches first in new thought leadership series, The Starcom Fandom Report
There will be common elements and trends across these various types of fandom, but we believe there are enough differences that warrant specific explo [...]
Creative Commerce, Connected
Written by Dan Periera, executive director, commerce consumer experience at VMLY&R Commerce
CES 2023 showcased the continued evolution of AI, b [...]
Road to 1 million subscribers with Drew Durnil
Drew Durnil has been on YouTube for a decade. So what are his tips for staying successful throughout all these years?
Ten years ago, Drew [...]
Now is the time to embrace creativity
To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Compa [...]
Stable Diffusion – Harnessing the Creative Power of Generative AI
By James Young, Martin Staaf, BBDO WW
Generative AI is revolutionizing the way we design – offering a new set of opportunities for cont [...]
I am who I am
Rafael (Rafa) Pitanguy, Deputy Global Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world
Ch [...]
Sheryl Marjoram on working as a collective
Trust plays such a pervasive role in everything, yet its full importance is rarely acknowledged until it begins to break down as it has. We are seeing [...]