Category: Digital trends
POV: YouTube AI-Powered Music Ad Solutions
Background:
YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.
Details and Im [...]
Starcom US launches new Cultural Exploration Series: Live 2 Play
It’s no secret that America’s largest export is culture. (Okay also petroleum but this isn’t called Live 2 Frack, now is it?) Americans ha [...]
POV: Amazon Enters Generative AI Race with Bedrock
Background:
Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generati [...]
POV: TikTok Testing Affiliate Program
Background
TikTok has confirmed reports in Business Insider that it is testing an affiliate program for US creators as part of its Shop offering.
De [...]
Understanding the advancement of AI and its impact on search marketing
By Justin Sorrentino, Group Director, Integrated Search & Social and Linh Dang, SEO Supervisor, SOLVE(D)
AI stands for "Artificia [...]
Coca-Cola Middle East Brings Movie Experience Magic with “Alexa, I See Coke” Voice Campaign
The new Alexa skill launches in Arabic for the Amazon virtual assistant.
Coca-Cola Middle East connects pop culture and the mealtime movi [...]
Does National Digital Transformation Improve Social Welfare?
Stephen Hawking once said “With the Internet, we have the ability to collaborate and share knowledge on a global scale, opening up new opportunities f [...]
POV: Apple Experimenting with AI Generated Language
Background:
As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation con [...]
Google’s New AI Tools and OpenAI’s GPT-4 Bring More ‘Maturation’ to the AI race
The flurry of news related to artificial intelligence might soon require people to have their own AI to just keep up with — and make sense of — all th [...]
Adobe Video and 3D Technologies take center stage at the 2023 Oscars®
We are so proud to share that 10 Oscar 2023-nominated films, including Best Picture winner Everything Everywhere All At Once, Best Documentary Feature [...]