As the world continues to turn amidst an ongoing global pandemic and continued civil unrest, programmatic marketing isn’t slowing down. Marketers are now taking inventory on what has been working the last few months, what hasn’t, and how to keep those top strategies in place as we move toward 2021. Between Google pushing the death of the third-party cookie to 2022 and first-party data strategies becoming more prevalent, there’s a large conversation to be had around audience experience and transparency.
Join us for a deep dive into what marketers are investing in across the platforms and the tools being used to make these strategies more efficient.