INNOCEAN has ranked first place in automotive advertisements at the “Best Ads of the Month” hosted by the renowned advertisement curation platform AdForum for its latest Genesis campaign, “Luxe is in the Detail.” AdForum, the world’s largest advertisement curation platform, selects the best advertisements from around the world each month. Nearly 4 million people visit the platform website on yearly basis, and their votes for advertisements are the foundation for selecting the “Best Ads of the Month.”
The “Luxe is in the Detail” campaign for Genesis USA was planned and produced by INNOCEAN USA, and the campaign focused on introducing the unique luxury design of Genesis SUVs. Each of the three videos centered around design details of the ▲Genesis SUV line-up, ▲GV80, ▲GV60 and ▲Electrified GV70. The campaign delivered a unique audio and visual presentation that accentuates the excellent product design of the Genesis SUV line-up. Rather than including driving scenes, which are common in automotive advertisements, concentrating on the vehicle itself garnered high regards for faithfully showcasing the concept of the “Unique Luxe of Genesis.”
In addition, the Kia Sportage campaign, “Inspires Attention,” by INNOCEAN UK ranked third in the “Best Ads of the Month,” further solidifying the creative prowess of major INNOCEAN offices in the automotive advertisement sector.
Taken from: http://innocean.com/ww-en/news/260