The health and wellness landscape is evolving quickly. As more and more people have become intimately focused on their own health and wellness, more entrants have arrived. And brands that never viewed themselves as having anything to do within health and wellness are finding themselves intersecting with it in some way.
This year at South by Southwest, Ogilvy Health is hosting three panel discussions, each taking place on March 10, 2023 in Onyx Ballroom 1. Together, the three sessions bring together experts from marketing, healthcare, wellness, and more to discuss key issues facing the health sector today.
The details of Ogilvy Health’s SXSW panels are below. More information on attending SXSW can be found here.
We hope to see you on the ground in Austin!
Ogilvy Health SXSW Sessions
It’s 2032 and the Doctors are Gone
Mar 10, 2023
1:00pm – 2:00pm CT
Mental health is a public health issue, but are we really addressing it? Most public conversations and educational programs focus on teens, young adults and general consumers. Yet one group has been overlooked: healthcare professionals, particularly physicians and veterinarians. The reality is, our docs and vets are not okay. They have the highest suicide rate of any profession. 64% of U.S. doctors have reported pandemic burnout and the number of vets with psychological distress is more than 2x that of U.S. adults. More disturbing, a recent report projects a shortage of 124,000 physicians in the next 12 years if this continues. Our panel will explore physicians’ mental health challenges, barriers to getting help, and how the health industry can provide better support services.
Speakers:
Vladimir I. Gasca, MD – NYC Health + Hospitals Elmhurst
Kim Johnson – Global CEO, Ogilvy Health
Danika Oriol-Morway – Four Paws, International
Ritu Thamman, MD, FASE, FACC – University of Pittsburgh School of Medicine
Reproductive Autonomy: It’s a We-Sponsibility
Mar 10, 2023
2:30pm – 3:30pm CT
Starting with the advent of “the Pill” more than 60 years ago, women have had greater control over their reproductive freedom than in any other time in history. With the recent US Supreme Court decision to overturn Roe v. Wade, however, their reproductive autonomy is slowly eroding and even their right to contraception is being threatened. Women have traditionally shouldered all the responsibility of family planning, mainly because they have had more contraceptive choices than men. As a result, men haven’t had as much of a stake in the game. Now is the time to rethink approaches for helping women retain their reproductive freedom while at the same time increasing men’s shared responsibility through the development of more male contraceptive options.
Speakers:
Katherine Atkinson – Evofem Biosciences
Monique LaRocque – Ogilvy Health
Elaine Lissner – The Parsemus Foundation and Revolution Contraceptives
Kevin Shane – Contraceptive Initiative
The Marketing Makeover in Health & Wellness
Mar 10, 2023
4:00pm – 5:00pm CT
We’re humans first. So, why not understand your audience better at a human level by leveraging Behavioral Science? And unlock creative work that entertains, empathizes, and captivates them. From a new world in Minecraft to a Twitch live stream, from dog memes to sharing lyrics for a crowdsourced song, it’s thinking beyond what we know of health and wellness marketing. That’s where real impact emerges.
Speakers:
Katie Ferrigno – Ogilvy Health
Chris Graves – Ogilvy
Taylor Pepe – Boehringer Ingelheim
Satyen Rao – Ogilvy
Taken from: https://www.ogilvy.com/ideas/join-ogilvy-sxsw-2023
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