“Eco-wa-ring Kawasaki” Uses Web3.0 Technology
Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen; hereinafter referred to as “the Company”) announced today that it will participate as a technology partner and provide an information distribution infrastructure using Web3.0 technology and blockchain technology owned by SIVIRA Inc.(scheduled implementation period: June to December 2021) to “eco-wa-ring Kawasaki”*. The joint initiative between Kawasaki City and three companies promotes food resource recycling while conducting exploratory programs with the aim to build a new community-based social economy.
The project creates a food cycle in which each household makes compost using a food waste disposer which is then shared with local farms in the city that grow vegetables. Each member of the community is encouraged to participate in the voluntary scheme where local resident, farms, companies and local governments work together to reduce waste, recycle resources and reduce CO2. The program also aims to revitalize local communities and urban development. It is an initiative that contributes to Sustainable Development Goals (SDGs).