WPP has been recognised as a Leader in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment (doc # US51741024, December 2024). The report highlighted that “WPP is one of the largest marketing, communication, and advertising holding companies globally, and its agencies can draw on a wide spectrum of technology, consulting data, and creative and media services.”
Stephan Pretorius, Chief Technology Officer at WPP, said: “At WPP, we’re committed to helping our clients win in the digital economy, and Adobe Experience Cloud is a critical component to this commitment. We believe this recognition from the IDC MarketScape validates our approach, which combines creative thinking, data-driven insights and technological expertise to deliver real business results for our clients around the world.”
The report also noted, “WPP is potentially a good choice for organizations seeking a wide breadth and depth of consulting and implementation capabilities across multiple corporate domains, including marketing, advertising, sales, and commerce.”
Taken from: WPP