Category: DGC ZONE

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How music + data = enhanced brand equity

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new [...]
Artistic Freedom in Advertising: A Day in the Life of Leo Burnett Dubai’s Creative Director, Kapil Bhimekar

Artistic Freedom in Advertising: A Day in the Life of Leo Burnett Dubai’s Creative Director, Kapil Bhimekar

Kapil Bhimekar offers a glimpse into his creative passions and inspirations that drive his day-to-day life as an advertiser and artist. Most of us ar [...]
A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts

A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts

It was presented this week during the International Festival Offf TelAviv “A beautiful mistake”. Half event catalog, half experimental artistic public [...]
#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers

#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers

From the fresh scent of genda phool in the air to the glittering lights adorning homes, people are getting ready for India’s festive season, all s [...]
Cannes Lions 2022: The best bits

Cannes Lions 2022: The best bits

We sent a team of digital roving reporters to tune in to the Festival’s many talks so we could share back with you the best of Cannes Lions 2022. [...]
People have changed the way they shop. Have you changed the way you sell?

People have changed the way they shop. Have you changed the way you sell?

In the last few years, people have become more thoughtful, conscientious, and even creative in the way they buy products. With shopping behavior shift [...]
Ken Frazier: A man for all seasons

Ken Frazier: A man for all seasons

I attended a lunch yesterday in Chicago to honor the Executives’ Club CEO of the Year, Ken Frazier of Merck & Co. I knew bits and pieces of his st [...]
Virtuality Asks for a Change in Advertising Festivals

Virtuality Asks for a Change in Advertising Festivals

Virtual is here to stay Paradoxically, we talk about Metaverse today with the same intensity as we talk of returning to our face-to-face routine. Whi [...]
WINA 2022 Takes you to Dubai

WINA 2022 Takes you to Dubai

After two years of holding virtual ceremonies due to COVID-19, the WINA festival not only returns to being presential, but also wants to take two of t [...]
Juries confirmed for WINA Dubai 2022

Juries confirmed for WINA Dubai 2022

Meet some of the juries of the 2022 edition. Jury Presidents: Andy Wyeth, Executive Creative Director Digital, BBDO Duesseldorf (Germany) Santi [...]
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