Kapil Bhimekar offers a glimpse into his creative passions and inspirations that drive his day-to-day life as an advertiser and artist.
Most of us are familiar with the experience of purchasing tickets and standing in lines to visit an art museum or enjoy an immersive art exhibit. Our shared desire to integrate these experiences into our everyday life represents a longing that Kapil Bhimekar, Creative Director at Leo Burnett Dubai, calls “human fuel.”
When Kapil isn’t working on Leo Burnett’s high-profile campaigns like McDonald’s UAE “Swings” campaign or Bee’ah Camel’s “Race for Life” campaign, he’s focused on making art accessible to residents in his community—no tickets or lines required.
For Kapil, inspiring action through visual storytelling is the height of artistic freedom. It motivates him to create emotionally charged advertising campaigns that expel vapid slogans and stagnant product-centric narratives, instead putting people first to create poignant campaigns that challenge the way we view the world.
Kapil spends much of his time outside of work painting wall murals and creating art along Dubai’s city streets. He utilizes everyday objects to create conversation around disposable commodities and challenge our perceptions of consumption in modern day life.
When he’s not painting the city, he routinely conducts art and illustration workshops, teaching artists the skills he’s developed in his professional life and personal endeavors. Learn more about Kapil’s life below, and how his personal passions shape his role as a Creative Director at Leo Burnett.