In commemoration of International Women’s Month, Tomilli conducted a survey on the wage gap between men and women. Creative, planning and art directors from Mexico, Colombia, El Salvador, Guatemala, Argentina, Bolivia, Chile, Peru, Panama, Honduras and Ecuador participated in this survey.
The survey highlights various opinions on the gender pay gap, contract preferences and stereotypes in advertising creativity among those interviewed.
Women took the mic for this survey, which shows that little progress has been made in terms of gender equality in Latin American advertising industries. There’s still a long way to go.
Check out the results:
Do you believe that the wage gap between men and women in creative industries is leveling out?
In your professional experience, do you feel that you have been a victim of any sort of gender stereotype?
In your academic experiences (university or graduate programs) do you feel that you have been the victim of any sort of gender stereotype?
Do you believe that gender stereotypes still exist within creative advertising?
Do you feel that you have missed out on job opportunities just for being a woman?
Do you envision being an entrepreneur someday?
Profile of Survey Responses:
Agencies: CEOs, CCOs, Founders, Creatives, Creative Circle Directives, among other positions in advertising agencies, digital, public relations and marketing consultancies.
Platform: Google Surveys.
*The survey results reflects an interesting exercise in freedom of expression regarding a problem that deserves to be analyzed so that we can grow as a society.
This survey does not represent the advertising industry as a whole, nor does it seek to generalize; the findings of this study does not represent the views of tomilli.com or its directors.