Real stories from FCBers who are leveraging AI to supercharge ideas, drive efficiency, and push creative boundaries.
The rapid rise of AI has sparked widespread conversation about its impact on culture, creativity, and the way we work. At FCB, innovation has always been a part of who we are, and our perspective on AI is no different.
AI is a powerful creative partner, one that doesn’t replace human creativity, but enables it. A true collaborator that helps amplify bold ideas, accelerate execution, and unlock new possibilities. And it all starts with curious minds who experiment, explore, and empower themselves with the latest tools to elevate their craft.
AI & I is a series spotlighting FCBers from around the world who are applying AI in creative, practical, and unexpected ways both in and outside of the workplace. From tackling home projects to planning the perfect travel itinerary to pursuing artistic passions, these stories highlight the innovative spirit instilled throughout our network that drives game-changing and boundary-pushing creativity.
Follow along for series updates and fresh stories on how FCBers are using AI to imagine bigger, move faster, laugh louder, and create with more freedom…
AI & I: Part 4
“We’re using AI to help with our honeymoon. The plan: go to Japan. My wife and I love history, so we wanted to go to four cities, but wasn’t sure how to divvy up our days. We said, ‘Create a 12-day itinerary for Tokyo, Kyoto, Osaka, and Hiroshima.’ A full day-by-day breakdown instantly appeared, and it wasn’t just what cities to go to, but also what neighborhoods to hit, what attractions to see, and how to get there. More specific prompts gave us hotel recommendations, off-the-beaten path places to visit, etc. We’re not following AI to the tee (what’s the fun in AI telling you everything you have to do?), but it has certainly helped create the structure of our trip and sparked ideas of our own.” — Sean Conejos, Creative Director, FCB Chicago
“I often use AI to explore and analyze my dreams. Sometimes, I ask it to visualize the scenes or interpret the dream by roleplaying as Freud or Jung. It’s a playful yet meaningful way to reflect on the subconscious. I enjoy guiding the AI through this kind of roleplay — it feels like having a conversation with different perspectives of the mind. This unique ability of AI to switch roles, provide symbolic insight, and turn thoughts into images truly fascinates me. It adds a creative and even therapeutic layer to my experience. I’m always amazed by how deeply it can engage with abstract concepts like dreams. This interaction has become a special part of my self-reflection process, and it genuinely brings me joy.” — Mila Bozaslan, People and Culture Team Lead, FCB ARTGROUP
“Most often, I use ChatGPT to get advice: meditations after a stressful workday or before sleep, tips on nutrition or workouts, and psychological interpretations of dreams. Lately, I’ve developed a strange hobby: I talk to it about songs — when I start thinking about lyrics or poetry, I ask for an ‘analysis’ to explore different interpretations and see how similar or different they are from the meaning I hear myself.” — Erika Romero, Creative Director, Tazi/FCB Almaty
Taken from: https://www.fcb.com/news-ideas/ai-i-ai-as-a-creative-enabler/