Background
India puts a strong emphasis on academic achievement and traditional education. But still to this day, primary school is seen as the only first legitimate stage in their children’s education, causing extremely low attendance rates in Anganwadi centres.
Describe the creative idea
To help establish Anganwadi centres as a legitimate stepping stone in education before primary school, we’re going to incentivize parents to send their children more frequently by working with the Indian government to create the world’s first-ever grant deposited and calculated through WhatsApp: Attendance Rates.The amount received by each family from the government will be determined by the child’s monthly attendance. If a child shows up 100% of the time, they’ll receive 100% of the grant. However, if they only show up 10% of the time, they’ll only receive 10%. So the grant will not only entice parents to take their kids to the centres more often but the money itself will also be used to help cover future educational costs, such as pricey primary school fees—a big expense for many low-income families.