Author: Tomilli
Statement from LIONS in support of the people of Ukraine and other affected members of the community
We stand together with our friends in Ukraine, and our many partners and community members in Russia who strongly oppose the actions of the Russian Go [...]
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Bring Justice to Shelf to Make Commerce More Equitable
To stay relevant, brands must have an entrepreneurial and DEI focus
The increased global demands for inclusion and diversity are pushing retailers an [...]
Buenaventura, Territory of Opportunities: New Campaign Unveiled for Fontur
Located in the Colombian Pacific, the city of Buenaventura now has a distinct brand created by Geometry Colombia (a VMLY&R COMMERCE agency) and Gr [...]
Edelman names Anita Valdes U.S. Head of Edelman data and intelligence
NEW YORK — Edelman has named Anita Valdes U.S. head of Edelman Data and Intelligence (Edelman DXI). Reporting to Yannis Kotziagkiaouridis, global chie [...]
The Creative Essentials of EVP Head of Design, Alisa Wolfson
For EVP Head of Design, Alisa Wolfson, “design makes the complicated simple. It’s everything. And I feel everything around me.”
Alisa is energized wh [...]
WPP announces decision to discontinue operations in Russia
WPP stands with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Eu [...]
Interesting facts about Germany
You think you know a lot about Germany? We present you with facts that are guaranteed to surprise you.
A quick bite in the Middle Ages – or [...]

The definitive ranking of Super Bowl Ads by Edelman Creatives
THE PURE EXPERIENCE
CLIENT: MICHELOB ULTRA
CREATIVE: MARIANA RUIZ, EVP, EXECUTIVE CREATIVE DIRECTOR
SUPER BOWL YEAR: 2019
THE STORY: Michelob ULTR [...]
POV: YouTube’s New Creator Tools
Background:
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect [...]



