Category: CCO Zone
Cannes Lions 2022: The best bits
We sent a team of digital roving reporters to tune in to the Festival’s many talks so we could share back with you the best of Cannes Lions 2022.
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People have changed the way they shop. Have you changed the way you sell?
In the last few years, people have become more thoughtful, conscientious, and even creative in the way they buy products. With shopping behavior shift [...]
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments.
Whether it’s big events lik [...]
Edelman appoints new creative & strategic leadership in the U.S.
Edelman is announcing two new leadership appointments in the U.S., elevating Jordan Atlas to Chief Creative Officer and Melle Hock to Chief Strategy O [...]
Virtuality Asks for a Change in Advertising Festivals
Virtual is here to stay
Paradoxically, we talk about Metaverse today with the same intensity as we talk of returning to our face-to-face routine. Whi [...]
WINA 2022 Takes you to Dubai
After two years of holding virtual ceremonies due to COVID-19, the WINA festival not only returns to being presential, but also wants to take two of t [...]
The Changing Look of Loyalty
Loyalty programs have long been considered an essential part of a well-rounded loyalty strategy, and they can drive significant business results.
B [...]
Juries confirmed for WINA Dubai 2022
Meet some of the juries of the 2022 edition.
Jury Presidents:
Andy Wyeth, Executive Creative Director Digital, BBDO Duesseldorf (Germany)
Santi [...]
The Creative Essentials of EVP Head of Design, Alisa Wolfson
For EVP Head of Design, Alisa Wolfson, “design makes the complicated simple. It’s everything. And I feel everything around me.”
Alisa is energized wh [...]
Be sensitive. Be authentic. Be humane. Be human.
Teresa Makori, Associate Creative Director, Dentsu, Isobar Kenya
Follow your intuition. Find the truth. Create good work. Make an impact.
For th [...]