Category: CCO Zone
Now is the time to embrace creativity
To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Compa [...]
Stable Diffusion – Harnessing the Creative Power of Generative AI
By James Young, Martin Staaf, BBDO WW
Generative AI is revolutionizing the way we design – offering a new set of opportunities for cont [...]
I am who I am
Rafael (Rafa) Pitanguy, Deputy Global Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world
Ch [...]
Sheryl Marjoram on working as a collective
Trust plays such a pervasive role in everything, yet its full importance is rarely acknowledged until it begins to break down as it has. We are seeing [...]
A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts
It was presented this week during the International Festival Offf TelAviv “A beautiful mistake”. Half event catalog, half experimental artistic public [...]
One-Third of U.S. Workforce Missed by Traditional Company Communications
New study from MSL uncovers major differences in what and who influences employees’ opinions about their employers based on where they “sit”
MSL [...]
A Reimagined Four Freedoms
In 1987, DDB chairman Emeritus Keith Reinhard composed the Four Freedoms to strengthen DDB’s creative culture. Since their inception, the Four Freedom [...]
Cannes Lions 2022: The best bits
We sent a team of digital roving reporters to tune in to the Festival’s many talks so we could share back with you the best of Cannes Lions 2022.
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People have changed the way they shop. Have you changed the way you sell?
In the last few years, people have become more thoughtful, conscientious, and even creative in the way they buy products. With shopping behavior shift [...]
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments.
Whether it’s big events lik [...]