Category: Digital trends
Best of YouTube Works Awards: 4 ways brands made video their creative canvas
It’s no secret the media landscape has changed. This past year alone we’ve seen a rise in short-form video and a breakout in AI-powered solutions. Peo [...]
The rise of the machine
Advancing technologies and tools, like artificial intelligence (AI) , virtual reality (VR) and augmented reality (AR) have taken the world by storm. T [...]
POV: Google I/O 2023
Background:
This week, Google held its annual developer conference, Google I/O. The keynote was packed full of announcements, with the company’s AI a [...]
How to Manage Brand Reputation in Light of AI-Fueled Misinformation
Generative AI—tools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT—has garnered immense attention for its potential across business and creat [...]
Havas Media Group North America launches activation division to integrate data, analytics, martech and investment disciplines
Mike Bregman tapped to lead new division and elevated to Chief Activation Officer
May 4, 2023 – Today, Havas Media Group announces the formation of H [...]
POV: YouTube AI-Powered Music Ad Solutions
Background:
YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.
Details and Im [...]
Starcom US launches new Cultural Exploration Series: Live 2 Play
It’s no secret that America’s largest export is culture. (Okay also petroleum but this isn’t called Live 2 Frack, now is it?) Americans ha [...]
POV: Amazon Enters Generative AI Race with Bedrock
Background:
Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generati [...]
POV: TikTok Testing Affiliate Program
Background
TikTok has confirmed reports in Business Insider that it is testing an affiliate program for US creators as part of its Shop offering.
De [...]
Understanding the advancement of AI and its impact on search marketing
By Justin Sorrentino, Group Director, Integrated Search & Social and Linh Dang, SEO Supervisor, SOLVE(D)
AI stands for "Artificia [...]