Category: Digital trends
POV: YouTube’s New Creator Tools
Background:
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect [...]
Merkle’s Q4 2021 Digital Marketing Report Highlights Key Behavioral Shifts Driving Advertising Spend Across Channels
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q4 Digital Market [...]
Digital advertising to exceed 60% of global adspend in 2022
Retailer media advertising to grow from US$77bn this year to US$143bn in 2024
Social media adspend to overtake TV next year
Online video to [...]
Global lessons from eCommerce’s peak period
eCommerce is often seen as something that happens in individual countries, with little connection across markets and cultures. The truth, of course, i [...]
POV: YouTube Livestream Shopping Event
Background:
YouTube is making a big push on live-stream shopping ahead of the holiday season, announcing this week that it will host a series of live [...]
2021 Linkedin – Edelman B2B thought leadership impact report
B2B customer engagement is entering a new era. The Covid-19 pandemic rapidly accelerated digital selling, driving a permanent shift in how brands reac [...]
Perspective: Tackling Misinformation on YouTube
By Neal Mohan, Chief Product Officer, YouTube
Misinformation has moved from the marginal to the mainstream. No longer contained to the sealed-off w [...]
New safety and digital wellbeing options for younger people on YouTube and YouTube Kids
By James Beser
Director of Product Management, Kids and Family
Today, we're announcing additional protections for people under 18 on YouTube [...]
Ecommerce and online video to fuel 11% recovery in global adspend this year
Adspend will exceed pre-pandemic peak by 6% this year
Digital advertising to take 58% share of market in 2021, up from 48% in 2019
The avera [...]
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program to Promote the Construction of a New Community-Based Social Economy
“Eco-wa-ring Kawasaki” Uses Web3.0 Technology
Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Off [...]