Category: Digital trends
Global lessons from eCommerce’s peak period
eCommerce is often seen as something that happens in individual countries, with little connection across markets and cultures. The truth, of course, i [...]
POV: YouTube Livestream Shopping Event
Background:
YouTube is making a big push on live-stream shopping ahead of the holiday season, announcing this week that it will host a series of live [...]
2021 Linkedin – Edelman B2B thought leadership impact report
B2B customer engagement is entering a new era. The Covid-19 pandemic rapidly accelerated digital selling, driving a permanent shift in how brands reac [...]
Perspective: Tackling Misinformation on YouTube
By Neal Mohan, Chief Product Officer, YouTube
Misinformation has moved from the marginal to the mainstream. No longer contained to the sealed-off w [...]
New safety and digital wellbeing options for younger people on YouTube and YouTube Kids
By James Beser
Director of Product Management, Kids and Family
Today, we're announcing additional protections for people under 18 on YouTube [...]
Ecommerce and online video to fuel 11% recovery in global adspend this year
Adspend will exceed pre-pandemic peak by 6% this year
Digital advertising to take 58% share of market in 2021, up from 48% in 2019
The avera [...]
The Dentsu Group Participates in an Experimental Sustainable Food Resource Program to Promote the Construction of a New Community-Based Social Economy
“Eco-wa-ring Kawasaki” Uses Web3.0 Technology
Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Off [...]
Engage is staying Virtual for 2021 – Dates Coming Soon
Virtual - from Portland, Oregon
Conference: 9:00am - 4:20pm
Engage Marketing Conference is a two-day digital marketing conference featuring inform [...]
Dove and Reverse selfie: The campaign that will give a lot to talk about
Some ‘talks’ are a rite of passage growing up, like when you sit down to chat about dealing with the class bully or topics like sex, consent and puber [...]
20 steps to a better LinkedIn profile
As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those ski [...]