Category: Digital trends
POV: Metaverse & Gaming Deals
Background
Activity within the gaming space continues to move at a fast pace as companies competing for Metaverse friendly products, services and pla [...]
Momentum Worldwide Forms Global Partnership with TRACE for Sustainability Goals
Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla, the event industry’s sustainability body, [...]
Apple and Major League Baseball to offer “Friday Night Baseball”
Fans can tune in to two games on Friday nights during the regular season, available only on Apple TV+
CUPERTINO, CALIFORNIA – Apple and Major Lea [...]
Ukraine: How Google is helping
As the world grapples with the Russian invasion of Ukraine, Google is working around the clock to provide support through products, defend again [...]
POV: YouTube’s New Creator Tools
Background:
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect [...]
Merkle’s Q4 2021 Digital Marketing Report Highlights Key Behavioral Shifts Driving Advertising Spend Across Channels
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q4 Digital Market [...]
Digital advertising to exceed 60% of global adspend in 2022
Retailer media advertising to grow from US$77bn this year to US$143bn in 2024
Social media adspend to overtake TV next year
Online video to [...]
Global lessons from eCommerce’s peak period
eCommerce is often seen as something that happens in individual countries, with little connection across markets and cultures. The truth, of course, i [...]
POV: YouTube Livestream Shopping Event
Background:
YouTube is making a big push on live-stream shopping ahead of the holiday season, announcing this week that it will host a series of live [...]
2021 Linkedin – Edelman B2B thought leadership impact report
B2B customer engagement is entering a new era. The Covid-19 pandemic rapidly accelerated digital selling, driving a permanent shift in how brands reac [...]