Category: Marketing
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
Samba TV expands partnership to power the Meaningful Rating Point for Havas Media and US Clients through Converged Audience Planning tool
Samba TV, a leading TV data company, today announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now p [...]
U.S. Soccer hires Catherine Newman as Chief Marketing Officer
U.S. Soccer today announced Catherine Newman has been hired as the Federation’s Chief Marketing Officer. Newman will help the Federation achieve its s [...]
30 Years of Walmart Canada: A Milestone Celebration
Walmart Canada is proudly marking its 30th anniversary. That’s a long history of helping Canadians save money and live better. In honour of this miles [...]
WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter
Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency.
Tod [...]
Jack Vance, Managing Director of Data and Activation at IPG Health and SOLVE(D), predicts how AI will transform the health marketing landscape in 2024
In the latest from MM+M, Jack Vance, Managing Director of Data and Activation at IPG Health and SOLVE(D), predicts artificial intelligence will contin [...]
Consumer equality: drive business growth to tackle racial inequality
When it comes to businesses tackling racial inequality, ‘doing the right thing’ as a means of brand growth is back to front, argues Ogilvy Consulting’ [...]
Holiday Shopping Insights
Explore the rising trends and emerging behaviors marketers need to know to capture customer demand beyond the busiest shopping days. Watch this page a [...]
Most Inspiring B2B Brands of 2023
Tech and logistics brands top the Inspired B2B report, with Apple at number one, while travel brands and consulting businesses are also rising up the [...]
3 ways to shift your marketing strategy to adapt to the consumer journey
Join our Google analysts as they discuss three key behaviours making the consumer journey what it is right now. For example, about a third of consumer [...]