Category: Marketing
Jaw Drops, Heart Swells, and Goosebumps are New Brand Metrics
‘The Age of Re-Enchantment’ outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world
Wunde [...]
How 4 brands consolidated their media buys to increase ad effectiveness and boost reach
Advertisers have ever more options for how and where to buy media. As a result, they often use multiple platforms to deliver a single campaign tha [...]
Top 9 Applications of Generative AI for Marketers That You Can Adopt Tomorrow
Fellow marketers and communicators, the writing is on the wall: generative AI is here, and it's not a passing fad. Experts claim it's as transformativ [...]
POV: POSSIBLE Conference 2023
Background:
The inaugural POSSIBLE conference took place in Miami this week, hosting over 2,500 attendees, 200 speakers and 100+ sessions focused on [...]
America Must Take the Lead in the Fight Against Tech Gatekeepers
As a Swedish entrepreneur, I’ve long admired the American marketplace, where principles like innovation, competition and initiative reign supreme. It’ [...]
Wunderman Thompson Strengthens Global B2B Offering
Inspired B2B initiative dedicated to inspiring growth for ambitious B2B brands
Global marketing network Wunderman Thompson is today announcing [...]
How Great Companies Prioritize Financial Wellness for Employees
How the best companies invest in the financial stability of their people — and how you can do the same.
As news of layoffs and rising inflation do [...]
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or [...]
POV: Instagram and Snap Inc. Launch New Offerings
Background:
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Details and I [...]
Has Your Brand Outgrown Its Packaging?
Deciding to redesign product packaging can be a daunting decision.
A yes could mean that a product is no longer relevant, which can be a difficult [...]