Category: Marketing
The Future in a Minute: An Aging Population Turns Silver into Gold
In the latest episode of The Future in a Minute, Jeremy Katz illustrates the incredible—and growing—purchasing power of aging consumers. With 1 in 6 c [...]
AI-Driven Trend Forecasting: Food Brands Should Pay Attention
From tantalizing flavors to innovative culinary experiences, delve into an exciting realm where artificial intelligence unveils what consumers will cr [...]
Jaw Drops, Heart Swells, and Goosebumps are New Brand Metrics
‘The Age of Re-Enchantment’ outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world
Wunde [...]
How 4 brands consolidated their media buys to increase ad effectiveness and boost reach
Advertisers have ever more options for how and where to buy media. As a result, they often use multiple platforms to deliver a single campaign tha [...]
Top 9 Applications of Generative AI for Marketers That You Can Adopt Tomorrow
Fellow marketers and communicators, the writing is on the wall: generative AI is here, and it's not a passing fad. Experts claim it's as transformativ [...]
POV: POSSIBLE Conference 2023
Background:
The inaugural POSSIBLE conference took place in Miami this week, hosting over 2,500 attendees, 200 speakers and 100+ sessions focused on [...]
America Must Take the Lead in the Fight Against Tech Gatekeepers
As a Swedish entrepreneur, I’ve long admired the American marketplace, where principles like innovation, competition and initiative reign supreme. It’ [...]
Wunderman Thompson Strengthens Global B2B Offering
Inspired B2B initiative dedicated to inspiring growth for ambitious B2B brands
Global marketing network Wunderman Thompson is today announcing [...]
How Great Companies Prioritize Financial Wellness for Employees
How the best companies invest in the financial stability of their people — and how you can do the same.
As news of layoffs and rising inflation do [...]
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or [...]