Category: Marketing
11 Recruiting Strategies for Hiring — And Keeping — Top Talent
Recruiting strategies that reflect the changes facing hiring managers today are critical to any talent management strategy. From rethinking culture fi [...]
2023 Commerce Revolution
Over the last quarter century, technology has put power in the hands of shoppers, evolving rapidly from single channel promotions centered on the stor [...]
What Is Talent Management? Definition, Strategy, Processes and Models
Talent management is a strategic and organized approach to attracting, developing, and retaining top talent. A successful talent management strategy a [...]
A data-privacy team can support your privacy transformation. Here’s how
Many marketers are aware that first-party data will be a critical differentiator as privacy continues to transform digital advertising as we know [...]
POV: Instagram Launches Channels
Background:
This week Meta announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connect [...]
CES 2023 RECAP – Bringing you the best from Las Vegas
CES is a proving ground for breakthrough technologies and game-changing innovations, and what happens there sets our industry’s agenda for the [...]
How Brands Feed Off Big Super Bowl Energy Without Being in the Game
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $7 million per spot to be in the Big Game. Some opt for the re [...]
The Customer Service Crisis is Real
According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized attention they once enjoyed, Gen Z [...]
NRF 2023: Key Trends & Takeaways
The National Retail Federation (NRF) annual conference (“Retail’s Big Show”) at the Javits Center in New York drew more than 35,000 industry professio [...]
WPP acquires Fēnom Digital
WPP today announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
Founded by Dylan [...]