Category: Marketing
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or [...]
POV: Instagram and Snap Inc. Launch New Offerings
Background:
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Details and I [...]
Has Your Brand Outgrown Its Packaging?
Deciding to redesign product packaging can be a daunting decision.
A yes could mean that a product is no longer relevant, which can be a difficult [...]
How social media is helping people make the switch to sustainability
Our new research explores how brands can maximise the power of social media influencers and create content that encourages sustainable living.
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11 Recruiting Strategies for Hiring — And Keeping — Top Talent
Recruiting strategies that reflect the changes facing hiring managers today are critical to any talent management strategy. From rethinking culture fi [...]
2023 Commerce Revolution
Over the last quarter century, technology has put power in the hands of shoppers, evolving rapidly from single channel promotions centered on the stor [...]
What Is Talent Management? Definition, Strategy, Processes and Models
Talent management is a strategic and organized approach to attracting, developing, and retaining top talent. A successful talent management strategy a [...]
A data-privacy team can support your privacy transformation. Here’s how
Many marketers are aware that first-party data will be a critical differentiator as privacy continues to transform digital advertising as we know [...]
POV: Instagram Launches Channels
Background:
This week Meta announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connect [...]
CES 2023 RECAP – Bringing you the best from Las Vegas
CES is a proving ground for breakthrough technologies and game-changing innovations, and what happens there sets our industry’s agenda for the [...]