Category: Marketing
A data-privacy team can support your privacy transformation. Here’s how
Many marketers are aware that first-party data will be a critical differentiator as privacy continues to transform digital advertising as we know [...]
POV: Instagram Launches Channels
Background:
This week Meta announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connect [...]
CES 2023 RECAP – Bringing you the best from Las Vegas
CES is a proving ground for breakthrough technologies and game-changing innovations, and what happens there sets our industry’s agenda for the [...]
How Brands Feed Off Big Super Bowl Energy Without Being in the Game
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $7 million per spot to be in the Big Game. Some opt for the re [...]
The Customer Service Crisis is Real
According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized attention they once enjoyed, Gen Z [...]
NRF 2023: Key Trends & Takeaways
The National Retail Federation (NRF) annual conference (“Retail’s Big Show”) at the Javits Center in New York drew more than 35,000 industry professio [...]
WPP acquires Fēnom Digital
WPP today announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
Founded by Dylan [...]
Why Your Marketing Should Be Better than “Good Enough”
“Eh, it’s good enough.”
Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have [...]
2023 Marketing wishlist: Authenticity, community, and people -first
2022 was the year of brands, creatives and professionals alike innovating at the intersection of creativity and impact. When people can incorporate th [...]
Creative Commerce, Connected
Written by Dan Periera, executive director, commerce consumer experience at VMLY&R Commerce
CES 2023 showcased the continued evolution of AI, b [...]