Category: Marketing
Why Your Marketing Should Be Better than “Good Enough”
“Eh, it’s good enough.”
Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have [...]
2023 Marketing wishlist: Authenticity, community, and people -first
2022 was the year of brands, creatives and professionals alike innovating at the intersection of creativity and impact. When people can incorporate th [...]
Creative Commerce, Connected
Written by Dan Periera, executive director, commerce consumer experience at VMLY&R Commerce
CES 2023 showcased the continued evolution of AI, b [...]
eCommerce Accelerates Beyond the Pandemic
Written by Brian Yamada, chief innovation officer at VMLY&R, and Ian Cahill, director, innovation and data at VMLY&R
The lens of ecommerce [...]
Black Friday and Cyber Monday Shopping
The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) is the largest shopping event in the US and kicks off the holiday shopping [...]
Black Friday Spend to Decline by Up to 50% Due to Cost-of-Living Crisis
But Amazon and online set to dominate as consumers hunt from home for the best deals ahead of Christmas.
The ongoing cost-of-living crisis, rising [...]
Brands put Customer Relationships at Risk, Merkle Research Reveals How Customer Data Strategies Play a Crucial Role
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report [...]
Agility often starts with breaking down silos. Here are 3 things to get right
In today’s business environment, planning ahead simply isn’t enough. Marketers need to balance early planning with an ability to pivot. Especially [...]
What makes the marketing organisation of the future?
If you want to be future-ready, you need the right structure, processes and talent in your marketing team. Liam Brennan and Pete Fyfe, Heads of Medi [...]
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]