Category: Marketing
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Merkle Unveils Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
Merkle (www.merkleinc.com), dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has formally [...]
Get your brand noticed with the ABCDs for Awareness
To develop YouTube’s ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to understa [...]
Creating marketing that positively represents plus-size people
Tigress Osborn is chair of the U.S.-based National Association to Advance Fat Acceptance (NAAFA), which works to create a better world for fat people [...]
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Bring Justice to Shelf to Make Commerce More Equitable
To stay relevant, brands must have an entrepreneurial and DEI focus
The increased global demands for inclusion and diversity are pushing retailers an [...]
Starcom UK’s 2022 Trends Report
Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]
MediaCom & Mars partner to transform global marketing strategy
Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable media.
Mars, Incorporated has retain [...]
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries
Some changes in customer behaviour [...]
Merkle Shares Key Consumer Trends for Marketers in Latest Media Insights Report
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2022 Q1 Media Ins [...]