Category: Marketing
Accessibility: The missing key to connecting with customers
While some brands are prioritizing diversity, equity, and inclusion in their messaging and marketing campaigns, an essential component of inclusiv [...]
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
Omnicom Media Group Launches Industry’s First Supply Chain-Based Media Activation Tool
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) has launched the Supply Chain IQ Score, the industry’s first s [...]
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Merkle Unveils Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
Merkle (www.merkleinc.com), dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has formally [...]
Get your brand noticed with the ABCDs for Awareness
To develop YouTube’s ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to understa [...]
Creating marketing that positively represents plus-size people
Tigress Osborn is chair of the U.S.-based National Association to Advance Fat Acceptance (NAAFA), which works to create a better world for fat people [...]
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Bring Justice to Shelf to Make Commerce More Equitable
To stay relevant, brands must have an entrepreneurial and DEI focus
The increased global demands for inclusion and diversity are pushing retailers an [...]
Starcom UK’s 2022 Trends Report
Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]