Category: Marketing
Agility often starts with breaking down silos. Here are 3 things to get right
In today’s business environment, planning ahead simply isn’t enough. Marketers need to balance early planning with an ability to pivot. Especially [...]
What makes the marketing organisation of the future?
If you want to be future-ready, you need the right structure, processes and talent in your marketing team. Liam Brennan and Pete Fyfe, Heads of Medi [...]
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
Accessibility: The missing key to connecting with customers
While some brands are prioritizing diversity, equity, and inclusion in their messaging and marketing campaigns, an essential component of inclusiv [...]
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
Omnicom Media Group Launches Industry’s First Supply Chain-Based Media Activation Tool
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) has launched the Supply Chain IQ Score, the industry’s first s [...]
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Merkle Unveils Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
Merkle (www.merkleinc.com), dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has formally [...]
Get your brand noticed with the ABCDs for Awareness
To develop YouTube’s ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to understa [...]
Creating marketing that positively represents plus-size people
Tigress Osborn is chair of the U.S.-based National Association to Advance Fat Acceptance (NAAFA), which works to create a better world for fat people [...]