Category: Marketing
MediaCom & Mars partner to transform global marketing strategy
Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable media.
Mars, Incorporated has retain [...]
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries
Some changes in customer behaviour [...]
Merkle Shares Key Consumer Trends for Marketers in Latest Media Insights Report
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2022 Q1 Media Ins [...]
Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023
Digital to increase share of home appliance adspend from 55% in 2020 t [...]
Free Speech and Corporate Responsibility Can Coexist Online
By Susan Wojcicki, CEO, YouTube.
When I was growing up, every time I wrote a letter to my grandfather I worried it might be censored. My father had [...]
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive
The continued rise of ecommerce has been turbo-char [...]
Dentsu Named A Contender Among Sell-Side Retail Media Solution Providers
Dentsu International announced today that it ranked as a Contender in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 report by leading [...]
Merkle Named A Leader Among Loyalty Solutions Providers
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as [...]
Pharma Marketing in a Hybrid World
Watch the full session of "Conversations in Health: Pharma Marketing in a Hybrid World" above.
Recognizing that they have lagged behind companies i [...]
MediaCom has picked up three prestigious prizes at the Cannes Lions, including a Gold Lion for its work on the 25th anniversary of Pokémon
The Pokémon P25 Music campaign for the The Pokémon Company International picked up a Gold Entertainment Lion for Music, Brand Partnership/Endorsement [...]