Category: Marketing
Starcom UK’s 2022 Trends Report
Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]
MediaCom & Mars partner to transform global marketing strategy
Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable media.
Mars, Incorporated has retain [...]
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries
Some changes in customer behaviour [...]
Merkle Shares Key Consumer Trends for Marketers in Latest Media Insights Report
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2022 Q1 Media Ins [...]
Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023
Digital to increase share of home appliance adspend from 55% in 2020 t [...]
Free Speech and Corporate Responsibility Can Coexist Online
By Susan Wojcicki, CEO, YouTube.
When I was growing up, every time I wrote a letter to my grandfather I worried it might be censored. My father had [...]
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive
The continued rise of ecommerce has been turbo-char [...]
Dentsu Named A Contender Among Sell-Side Retail Media Solution Providers
Dentsu International announced today that it ranked as a Contender in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 report by leading [...]
Merkle Named A Leader Among Loyalty Solutions Providers
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as [...]
Pharma Marketing in a Hybrid World
Watch the full session of "Conversations in Health: Pharma Marketing in a Hybrid World" above.
Recognizing that they have lagged behind companies i [...]