You’ve heard the stats before. We’re exposed to over 5,000 marketing messages a day. We have the attention span of a goldfish. We get lost in TikTok and often can’t find our way out. And you wonder why your banner ad isn’t getting clicks? Why you can’t prove the effectiveness of your outdoor ad? It is increasingly difficult to defend the dollars spent in tactical marketing when you aren’t quite sure of the ROI. There has to be a better way.
Enter Content Marketing. Simply defined, Content Marketing is a strategic marketing approach designed to garner brand attention by focusing on the creation & distribution of relevant and interesting content aimed at attracting and retaining a defined audience. It’s about the pull vs. the push. Or in other words, content marketing is the stuff people want to see, not have to see.
Content Marketing is not new. But it is more important than ever before. If the pandemic taught us anything, it’s that brands must find new ways of connecting to consumers in authentic and compelling ways.
Full Note: https://thecma.ca/events/detail/2023/06/14/default-calendar/Content-Marketing