“Gun Survivor Reviews” is a new campaign from Guns Down America that calls on social media platforms and content creators to affix a warning label to gun-related content that tells viewers the truth about the innate danger of firearms. 97% of people say online customer reviews factor into their buying decisions. In 2020, an estimated 16.6 million U.S. adults bought a firearm, compared to 13.8 million in 2019, with many citing self defense to justify their purchases. Yet most gun owners will never use firearms to chase off a bad guy. Instead, by bringing firearms into their homes, they’re putting themselves, their families, and the public at heightened risk of firearm injury and death. Guns Down America has produced a series of videos featuring real gun violence survivors reviewing the guns that almost killed them. The reviews are hosted on a YouTube subchannel of Guns Down America called Guns That Work, where you can discover Kate Ranta and Nicole Jones who have survived excruciating gun violence attacks. They describe in detail the efficacy of each gun in order to draw attention to the damage firearms inflict on the human body.