Karine Courtemanche, Executive Vice President, Plus Company Canada and President, Media group, has been honoured as Media Leader of the Year at the prestigious Media Innovation Awards. This recognition highlights her leadership, visionary approach, and unwavering commitment to pushing the media industry forward.
Since stepping into her role less than 18 months ago, Courtemanche has completely redefined our media approach. She integrated the operations of agencies Cossette Media and Jungle Media into a unique, agile, and fluid network, thereby strengthening collaboration between Canadian and U.S. teams to deliver cutting-edge expertise to all our clients.
“Our most significant shift was evolving from strong media generalists to a team of specialized experts collaborating together,” said Courtemanche. “This change empowers our clients to navigate today’s complex media landscape and seize tomorrow’s opportunities ahead of the competition.”
Since she joined, Plus Company launched AI-driven tools like AIOS and Mediabox, which have not only optimized client results, but also contributed to a record-setting year for the company. She also established new business units, such as the Bureau of Insights, which centralizes strategic resources from across the network to better address client needs. These efforts have supported the onboarding of high-profile clients like Hydro-Québec, BRP, and Decathlon, alongside recruiting 40 new specialists in just a few months.
Courtemanche’s impact extends beyond results; her leadership style has energized teams, boosted engagement scores, and strengthened Plus Company’s reputation as a destination for top talent. As Melanie Dunn, President of Plus Company Canada, highlights, “Karine is not only an authority and a visionary in the media industry but also elevates the offering across the entire Plus Company Canada portfolio while spearheading the international expansion of our integrated media expertise. The most exciting part? She’s just getting started!”
The Media Leader of the Year accolade is a testament to Karine Courtemanche’s extraordinary ability to lead with courage, innovation, and an unwavering focus on excellence.
Taken from: Cossette