Category: CEO Zone

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Innovation can be hard to define, but it does not need to be hard to deliver

Innovation can be hard to define, but it does not need to be hard to deliver

Innovation is an evergreen topic on marketing agendas. We all talk about it, brands demand it – but what is innovation as it relates to marketing? L [...]
Celebrate ambitious ideas that were created and developed to challenge the status quo

Celebrate ambitious ideas that were created and developed to challenge the status quo

Renata Leão Executive Creative Director David São Paulo You have recently been named as a judge for the 2022 Luum Awards, an event that is ce [...]
Financial Brands That Inspire Confidence Will Come Out Ahead

Financial Brands That Inspire Confidence Will Come Out Ahead

A complex economy makes clear communication and financial literacy more important than ever. ERIK OSTER / YULIANA SAFARI In this economy? [...]
Interpublic Announces Second Quarter and First Half 2022 Results

Interpublic Announces Second Quarter and First Half 2022 Results

Second quarter net income was $229.6 million, with adjusted EBITA of $370.1 million and margin of 15.6% on net revenue  Second quarter diluted [...]
Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives have clo [...]
IPG Joins Industry Leaders to Announce Pathway to Net Zero

IPG Joins Industry Leaders to Announce Pathway to Net Zero

Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations [...]
How Brands Can Swim Against the Inflation Stream

How Brands Can Swim Against the Inflation Stream

“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways w [...]
Value-Based Innovation: How Brands Can Thrive in Times of Inflation

Value-Based Innovation: How Brands Can Thrive in Times of Inflation

By April 2022 few of us in the business world need reminding that the UK is experiencing its worst inflation in decades, or that wage stagnation and h [...]
To Engage or Not: Responding to Issues Outside Your Business

To Engage or Not: Responding to Issues Outside Your Business

Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, s [...]
Financial firms are still falling short at serving communities of color

Financial firms are still falling short at serving communities of color

Over the past year, Edelman has conducted three in-depth surveys on the state of systemic racism in America to help our clients address historical ine [...]
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