Ogilvy is proud to announce that the World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world for the second consecutive year. WARC today released the results of its annual Creative 100 ranking of the most creative agencies, networks, and campaigns in the world. The WARC Creative 100 is the definitive benchmark for creative success based on results from the most prestigious global and regional industry competitions.
Liz Taylor, Ogilvy’s Global Chief Creative Officer, said: “It’s thrilling to be named the most creative network in the world by WARC. Earning this designation for the second consecutive year speaks to the hard work and dedication of our teams across the globe who continuously deliver unforgettable ideas that have an impact for our clients. This accomplishment is also a testament to the borderless creativity that unites our network across geographies, capabilities, and cultures. I want to thank everyone at Ogilvy for their contributions, and our brave and valued clients for their partnership, collaboration, and trust.”
Numerous Ogilvy-created campaigns were among the most awarded campaigns of the year including: “Moldy Whopper” for Burger King from DAVID Miami and INGO Stockholm, “Confusing Times” for Burger King by DAVID Madrid, “Victoria 1.8” for Cerveza Victoria by Ogilvy Mexico City, “Courage is Beautiful” for Dove by Ogilvy UK and Ogilvy Toronto, “Homes of the Whopper” for Burger King by DAVID Miami, “Bigger Picture” for Budweiser by DAVID Miami, “The Menu Court” for Burger King by DAVID Madrid and DAVID Miami, and “Pizza Hut x IKEA Säva” for IKEA by Ogilvy Hong Kong. DAVID Miami, DAVID Madrid, Ogilvy London, and Ogilvy Mexico City ranked in the Top 50 individual creative agencies, contributing to the network’s overall success.
The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. The 2022 WARC Creative 100 was compiled from global industry competitions including Cannes Lions, D&AD, The One Show, Clio Awards, and London International Awards, along with regional competitions such as Spikes Asia, Adfest, Eurobest, Golden Drum, Dubai Lynx, Loeries, and El Ojo de Iberoamérica.