Ogilvy PR was the most awarded agency at the North American SABRE Awards, earning Most Creative Agency of the Year as well as Specialist Agency of the Year. Campaigns by Ogilvy earned 7 additional awards, bringing Ogilvy’s total to 9.
Julianna Richter, Global CEO, Ogilvy PR & Social & Chief Communications & Marketing Officer, WPP Open X, and Charlotte Tansill, President PR, Social & Influence North America said: “Results like these are only possible because of the people that bring these amazing ideas to life, and the collective passion we have for doing creative communications in ways others can’t. Congratulations to everyone across Ogilvy who worked on these integrated campaigns and contributed to this success last night.”
Seven earned-first creative campaigns won SABRE awards, including: “#TurnYourBack” for Dove by Ogilvy for Consumer Goods / Fashion & Beauty; “Create Real Magic” for Coca-Cola by Ogilvy / WPP Open X for International / Global Campaign; “Tear the Paper Ceiling” for Ad Council by Ogilvy for Marketing Communications / Business-To-Business Marketing; “#BlackHairIsProfessional” for Dove and LinkedIn by Ogilvy for Marketing Communications / Consumer Marketing (Existing Product) and for Advocacy / Product Media Relations (Trade Media); “Definitely Do Your Taxes” for H&R Block by Ogilvy for Digital and Social Media / Social Media/Social Networking Campaign; and “WOMAN Corp” for ERA Coalition by Ogilvy for Specialist Audience / Marketing to Women.
In addition, #BlackHairIsProfessional was also awarded runner-up for the Platinum SABRE Award for Best in Show.
The SABRE Awards are awarded by PRovoke Media and are the world’s biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
Taken from: https://www.ogilvy.com/ideas/ogilvy-pr-named-creative-agency-year-north-american-sabre-awards