Motivated by a shared mission to spark family connections, OREO and PFLAG joined forces to create Proud Parent, a long-term campaign celebrating proud parents, fostering inclusivity, and championing the idea that collectively we can make the world a more accepting, affirming, and compassionate place where all families belong.

As the creative partner, 360i worked with OREO and PFLAG to develop the “Proud Parent” film, telling a story of love, family ties, authenticity, and the notion that a loving world starts with a loving home.