CATEGORY
Brief – DoorDash
DESCRIPTION
Well, by signing up to DashPass – DoorDash’s subscription service – for just $9.99 a month, subscribers will be able to “Say it in a Dash.” A feature that lets subscribers send their bad news with good food. So if you want to avoid a date that wasn’t quite what you expected, send a “you-looked-taller-in-your-picture-pack.”
DoorDash will customize humorous finished packs for their subscribers, but they also have the option of writing their own messages through the app. Through “Say it with a Dash”, DashPass subscribers will finally be given the help they so desperately want and need. A humorous and tasty way to get out of the stuff they don’t want to deal with. Making food their buffer and DoorDash their savior.
CREDITS
ART DIRECTOR
Max Anderholm
Nicolas Lindberg
Sofie Edman
COPYWRITER
Anna Zetterlund
COLLEGE / UNIVERSITY
Berghs School of Communication / Stockholm
Taken from: https://www.oneclub.org/awards/youngones/-award/42344/say-it-in-a-dash