Say it in a dash, Young ones student awards

Say it in a dash, Young ones student awards

CATEGORY

Brief – DoorDash

DESCRIPTION

Nobody wants to be the bearer of bad news. Having to face someone’s disappointment, anger, or plain awkwardness. But few loathe it quite as much as millennials. 65% don’t feel comfortable in face-to-face interactions and 30% of them will cancel or flake on an event because they’re worried it will be awkward. On a whole, they’re a generation of ghosters who would rather avoid any and all conflict. But at the same time, nobody likes being ghosted. Which begs the question, how can we help millennials in handling their conflicts and disagreements?

Well, by signing up to DashPass – DoorDash’s subscription service – for just $9.99 a month, subscribers will be able to “Say it in a Dash.” A feature that lets subscribers send their bad news with good food. So if you want to avoid a date that wasn’t quite what you expected, send a “you-looked-taller-in-your-picture-pack.”

DoorDash will customize humorous finished packs for their subscribers, but they also have the option of writing their own messages through the app. Through “Say it with a Dash”, DashPass subscribers will finally be given the help they so desperately want and need. A humorous and tasty way to get out of the stuff they don’t want to deal with. Making food their buffer and DoorDash their savior.

CREDITS

ART DIRECTOR

Max Anderholm
Nicolas Lindberg
Sofie Edman

COPYWRITER

Anna Zetterlund

COLLEGE / UNIVERSITY

Berghs School of Communication / Stockholm

Taken from: https://www.oneclub.org/awards/youngones/-award/42344/say-it-in-a-dash