TopFICE is once again releasing its ranking of the year’s best performing communications agencies from around the world. To complete this ranking, TopFICE analyzed the top 50 global festivals.
In 2023, a total of 1,572 companies were recognized at leading festivals in Europe, the Americas and Oceania. Based on the outcomes of these festivals, TopFICE compiled a list of the year’s most successful communications and advertising companies: the best of the best from around the world!
More than 9,000 awards were considered for this ranking. It should be noted that, in 2023, an independent agency was named as the world’s top agency. The German agency Serviceplan won a whopping total of 138 awards in 2023. Ogilvy&Mather was named as the year’s top network of the year, and WPP was named as the top Holding.
Top 10 Agencies Worldwide:
- Serviceplan Germany Germany 5363
- FCB New York United States 5212
- Ogilvy UK United Kingdom 5112
- DDB Chicago United States 4981
- We Believers New York United States 4957
- Adam&eveDDB United Kingdom 4788
- BETC Paris France 4482
- Rethink Canada 4479
- Publicis Conseil France 3834
“THE LAST PHOTO,” produced for ITV by the UK-based Adam&eveDDB, was named the top campaign of the year. This campaign included an action to launch the Campaign Against Living Miserably (CALM) and the largest suicide prevention initiative ever seen on ITV, which shed light on the heart-wrenching reality that suicide doesn’t always seem suicidal.
The Top 10 Campaigns of the Year are as follows:
- The Last Photo ITV Adam&eveDDB UK
- Missing Matoaka Muskrat Magazine BBDO Canada Canada
- McEnroe vs. McEnroe Michelob Ultra FCB New York United States
- FitChix Honest Eggs VMLY&R Australia Australia
- Backup Ukraine Polycam x Unesco Virtue Worldwide United States
- Data Tienda Gahr Wecapital DDB Mexico Mexico
- Hack Market Back Market Marcel, Paris France
- Apologize the Rainbow Skitties DDB Chicago United States
- Morning after island Grupo Estrategico PAE Ogilvy Honduras Honduras
- Oreo Cheat Cookies Mondelez Saatchi&Saatchi Düss Germany
Holdings: WPP continues to be the Holding taking home the most awards, thanks to awards obtained by its leading networks Ogilvy, VMLY&R, Grey and Wunderman Thompson (which, in 2024, will become a VML)
Top 5 Holdings:
- WPP 53240
- Omnicom 49873
- Interpublic 33162
- Publicis 24611
- Havas 14570
Networks: Ogilvy & Mather was named the Network of the Year. In 2023, the network won 636 awards at the festivals taken into consideration by TopFICE. The network was closely tailed by DDB, which won 576 awards in 2023.
Top 10 Networks:
- Ogilvy & Mather 25619
- DDB Worldwide 25538
- VMLY&R 15454
- BBDO Worldwide 14575
- McCann Worldwide 14342
- Publicis Worldwide 12914
- FCB 8085
- TBWA Worldwide 6962
- Grey Group 6076
- Havas Worldwide 5705
Serviceplan Germany was the standout independent agency of 2023, with 7 Cannes Lions, 17 Clios, 7 Lápices D&AD, 10 awards from One Show and 19 from New York festivals, among the awards that the Munich-based agency took home this year.
Top 10 Independent Agencies:
- Serviceplan Germany Germany
- We Believers New York United States
- Rethink Canada
- Wieden+Kennedy United States
- GUT Buenos Aires Argentina
- Mischief @ No Fixed Address United States
- Special New Zealand New Zealand
- Valor Peru
- Herezie France
- GUT Sao Paulo Brazil
ITALY:
Le Pub and VMLY&R Health, Italy’s Most Prominent Agencies
18 Cannes Lions, 16 LIA Awards and 5 Clio are among the 61 awards obtained by Le Pub in 2023, thanks to its top performing campaign “The Closer,” for Heineken, making it Italy’s AGENCY OF THE YEAR. Meanwhile, VMLY&R Health was named HEALTH AGENCY OF THE YEAR for the awards obtained at the Luum Awards 2023.
Top 10 Italy:
- Le Pub, Italy / Publicis (Agency of the Year)
- Ogilvy Milan
- Landor & Fitch Milan
- Havas Milan
- DDB Group Italy
- Dude
- DLVBBDO
- Auge Design
- TBWA/ Italy
- Leagas Delaney Italy
PORTUGAL:
M&A Regains Leadership, Named Independent Agency of the Year, Again
SPAIN:
David Madrid, VMLY&R Health, and Agosto TV were the Standout Agencies in Spain in 2023
David Madrid is among the Top 10 best agencies in Europe, while in Spain it has been named AGENCY OF THE YEAR. In 2023, David Madrid won more than 80 awards, including Gold at Cannes, 17 Clios, 4 Lápices D&AD, and 7 awards at One Show. David Madrid’s most successful campaign of the year was “Even More Confusing Times” for Burger King.
Meanwhile, VMLY&R Health has been named the HEALTH AGENCY OF THE YEAR, with outstanding performances at international festivals, winning 13 awards at Cannes, Clio, Luum, ADC, Caples and El Sol.
Top 10 Spain:
- David Madrid
- Lola MullenLowe
- McCann Worldgroup
- Leo Burnett Madrid
- Cheil Spain
- Ogilvy Spain
- PS21
- El Ruso de Rocky
- Manifiesto
- VMLY&R Health
Top 10 Independent Agencies:
- PS21
- El Ruso de Rocky
- Manifiesto
- CYW
- La Despensa Increíbles Creativos
- Rosebud
- Sioux & Cyranos
- Gettingbetter Creative Studio
- Mi Querido Watson
- This is Libre